The blog platforms of choice among the top 100 blogs
We all know that Wordpress is popular among bloggers, and Movable Type as well. But HOW popular? And what other platforms are being used? To find out, we went through the Technorati top 100 blogs and investigated what blog platforms they are using. It turned out to be a highly interesting survey with plenty of surprises along the way.
As a by-product we also found out some interesting things about the more popular blog networks. For example, did you know that Weblogs, Inc. and Gawker Media together have 22 of the top 100 blogs?
When you read this article, you might want to keep in mind that we have chosen to make a distinction between blogging services and self-hosted blog software.
- By blogging services we mean services like Typepad, Wordpress.com and Blogger, where a third-party service is handling the blog software and hosting for you.
- By blog software we mean the software you use when you set up and host the platform yourself (using Wordpress, Movable Type, etc).
Now let’s get on to the data.
Overall blog platform statistics – the lowdown
Before we dive into details further down, here is a diagram so you can get a quick overview of which blog platforms (and CMS) are the most popular among the top 100 blogs.
(You can find a list of all the blogs and their blog platforms (or CMS) at the bottom of the article.)

Blog software (self-hosted)
We found that Wordpress is the most-used platform among self-hosted blogs, which perhaps isn’t a huge surprise. It has more than twice as many blogs in the top 100 as Movable Type, the blog platform that came in second place.
- Wordpress is used by 27 blogs in the top 100.
- Movable Type is used by 12 blogs in the top 100.
- Only 8 of the top 100 blogs use a custom-made blog platform.
- Drupal is the only general-purpose CMS with any presence worth mentioning, with 4 blogs in the top 100.
An interesting side note is that very few Wordpress blogs in the top 100 have updated to WP 2.7 so far.
Blogging services
Though Wordpress is more popular among the self-hosted blogs than Movable Type, the situation is reversed when it comes to the blogging services based on these blog platforms. Typepad (based on Movable Type) is more popular than Wordpress.com (based on Wordpress). Blogger comes in at third place.
That’s at least if you count the commonly available blogging services. If you also count the AOL-owned Blogsmith that is used by Weblogs, Inc., that ends up having almost as many blogs in the top 100 as Typepad, leaving Wordpress.com and Blogger in a distant third and fourth place.
Traditional media like Entertainment Weekly, CNN and Wired often use blogging services for their blogs, and most seem to have chosen Typepad.
- More than one third of the top 100 blogs use a blogging service.
- Typepad is used by 16 blogs in the top 100.
- Blogsmith is used by 14 blogs in the top 100.
- Wordpress.com is used by 5 blogs in the top 100.
- Blogger is used by 3 blogs in the top 100. (Including, of course, The Official Google Blog.)
Wordpress and Movable Type as a whole
If you combine the hosted and self-hosted versions of Wordpress and Movable Type (i.e. include Wordpress.com and Typepad as well), they dominate, claiming 60 of the top 100 blogs.
- Wordpress + Wordpress.com have 32 of the top 100 blogs
- Movable Type + Typepad have 28 of the top 100 blogs.
Blog networks
Something we noticed while going through the top 100 blog list at Technorati is that two big blog networks have taken a large chunk of the top 100 blogs. In addition to these, Wired has created a small blog empire of its own.
- AOL-owned Weblogs, Inc. has 14 blogs in the top 100. All use Blogsmith as a blog platform.
- Gawker Media has 8 blogs in the top 100. Gawker Media uses its own, custom-made blog platform for its blogs.
- Wired’s blogs are plentiful as well. There are 9 Wired blogs in the top 100, all using Typepad.
The top 100 blogs and their blog platforms
We have sorted the list by blog platform, largest first.
| Blog name | Technorati rank | Platform |
|---|---|---|
| Perez Hilton | 18 | Wordpress |
| Problogger | 46 | Wordpress |
| Chris Brogan | 69 | Wordpress |
| Zen Habits | 77 | Wordpress |
| Copyblogger | 89 | Wordpress |
| Think Progress | 27 | Wordpress |
| VentureBeat | 56 | Wordpress |
| /Film | 80 | Wordpress |
| Global Voices Online | 95 | Wordpress |
| The Caucus Blog – NYTimes | 22 | Wordpress |
| Bits Blog – NYTimes | 51 | Wordpress |
| Freakonomics – NYTimes | 70 | Wordpress |
| Pajamas Media | 45 | Wordpress |
| Just jared | 86 | Wordpress |
| Smitten Kitchen | 97 | Wordpress |
| Hot Air | 48 | Wordpress |
| Neatorama | 59 | Wordpress |
| TechCrunch | 2 | Wordpress |
| Smashing Magazine | 10 | Wordpress |
| Washington Wire – WSJ | 38 | Wordpress |
| Michelle Malkin | 39 | Wordpress |
| Daily Blog Tips | 63 | Wordpress |
| Yanko Design | 81 | Wordpress |
| Mashable | 11 | Wordpress |
| Roy Tanck’s weblog | 20 | Wordpress |
| CrunchGear | 49 | Wordpress |
| Delicious:days | 99 | Wordpress |
| Popwatch | 76 | Typepad |
| Seth’s Blog | 14 | Typepad |
| The Daily Dish | 21 | Typepad |
| Threat Level – Wired Blogs | 24 | Typepad |
| Gadget Lab – Wired Blogs | 26 | Typepad |
| Wired Science – Wired Blogs | 31 | Typepad |
| The Pioneer Woman | 32 | Typepad |
| Listening Post -Wired Blogs | 52 | Typepad |
| Political Radar | 53 | Typepad |
| The Underwire – Wired Blogs | 57 | Typepad |
| Epicenter – Wired Blogs | 60 | Typepad |
| Danger Room – Wired Blogs | 61 | Typepad |
| Geekdad – Wired Blogs | 71 | Typepad |
| How to Change the World | 73 | Typepad |
| Marginal Revolution | 82 | Typepad |
| Game | Life – Wired Blogs | 93 | Typepad |
| Engadget | 4 | Blogsmith |
| TMZ | 23 | Blogsmith |
| Joystiq | 25 | Blogsmith |
| BloggingStocks | 29 | Blogsmith |
| TUAW | 30 | Blogsmith |
| Cinematical | 33 | Blogsmith |
| Gadling | 36 | Blogsmith |
| Download Squad | 37 | Blogsmith |
| TV Squad | 40 | Blogsmith |
| Autoblog | 43 | Blogsmith |
| Slashfood | 47 | Blogsmith |
| Luxist | 85 | Blogsmith |
| Engadget Mobile | 94 | Blogsmith |
| Engadget Japanese | 100 | Blogsmith |
| Power Line Blog | 96 | Movable Type |
| Huffington Post | 1 | Movable Type |
| Talking Points Memo | 35 | Movable Type |
| Gothamist | 66 | Movable Type |
| Beppe Grillo’s Blog | 74 | Movable Type |
| http://kottke.org | 78 | Movable Type |
| Microsiervos | 79 | Movable Type |
| Stereogum | 91 | Movable Type |
| TreeHugger | 28 | Movable Type |
| Pharyngula | 92 | Movable Type |
| ReadWriteWeb | 15 | Movable Type |
| Boing Boing | 5 | Movable Type |
| Gizmodo | 3 | Gawker Media platform |
| Lifehacker | 6 | Gawker Media platform |
| Gawker | 12 | Gawker Media platform |
| Kotaku | 34 | Gawker Media platform |
| Consumerist | 50 | Gawker Media platform |
| Valleywag | 67 | Gawker Media platform |
| Defamer | 87 | Gawker Media platform |
| Deadspin | 88 | Gawker Media platform |
| Apartment Therapy | 65 | Custom |
| Seeking Alpha | 72 | Custom |
| Ars Technica | 9 | Custom |
| The Corner on NRO | 44 | Custom |
| Google Blogoscoped | 58 | Custom |
| MacRumors | 75 | Custom |
| A List Apart | 83 | Custom |
| Ben Smith’s Blog | 41 | Custom |
| GigaOM | 55 | Wordpress.com |
| I Can Has Cheezburger? | 13 | Wordpress.com |
| CNN Political Ticker | 17 | Wordpress.com |
| Scobleizer | 84 | Wordpress.com |
| Swampland – TIME | 90 | Wordpress.com |
| Dooce | 42 | Drupal |
| NewsBusters | 62 | Drupal |
| Crooks and Liars | 64 | Drupal |
| 43 Folders | 98 | Drupal |
| The Official Google Blog | 7 | Blogger |
| PostSecret | 16 | Blogger |
| The Sartorialist | 54 | Blogger |
| Glenn Greenwald – Salon.com | 68 | Bricolage |
| Gigazine | 19 | Expression Engine |
| Daily Kos | 8 | Scoop |
Final words
Gathering this data wasn’t entirely trivial. In many cases you can see directly from the HTML source what blog platform or CMS is being used, and in the cases that won’t work there’s always Google, but sometimes we ended up having to email the site owner for information. We hope you found the resulting collection of data interesting.
It’s always nice to get some actual facts and figures, isn’t it?
Now we know for sure what the current situation is for the various blogging platforms, at least among the largest blogs.
We are sure there are plenty of ways to analyze this information that we haven’t thought of. Please feel free to share your thoughts with us in the comments.
And what is your favorite CMS or blog platform? We use Wordpress for Royal Pingdom.



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Ian Kallen
January 15th, 2009 at 7:57 pm
Good stuff, thanks for posting this.
We don’t publish stats about it officially but the numbers skew even more strongly towards WordPress as you expand down the long tail. Not a diss on WordPress but I suspect the number of hosting services that support WordPress (and in general support PHP+MySQL) accounts for much of the popularity; folks will opt for whatever is easiest on their ISP arrangement.
-Ian
Technorati
Thomas Plunkett
January 15th, 2009 at 8:34 pm
To clarify, the Gawker Media blog platform is not based on Movable Type at all. It is a platform built and hosted by Gawker Media.
- Tom
Gawker Media
Gary
January 15th, 2009 at 9:07 pm
Great article Pingdom, there’s more information about blog trends at BuiltWith Trends -
http://trends.builtwith.com/?tag=blog
Pingdom
January 16th, 2009 at 4:43 am
Thanks everyone for the comments so far.
@Ian: Thank you. Nice to see someone from Technorati commenting.
Thanks for the additional information.
You might very well have a point regarding Wordpress usage. It could partly be a matter of convenience for some users if it’s the “default” option.
@Gary: Thank you for the clarification regarding the Gawker Media blog platform. (We updated the article accordingly.)
David Bradley
January 16th, 2009 at 4:50 am
For the long-tail it seems that Blogspot is still more popular than Wordpress. Wordpress is more popular among the SEO and blogging-about-blogging type blogs, of course, but that’s because they know the pros cf, Blogspot’s cons.
Bruce Eric Anderson (aka bruceericatdell)
January 16th, 2009 at 9:43 am
Interesting post but I’d also be interested in what the most popular/most frequently used platform is for corporate blogs. At Dell, we’re using Telligent Community Server but use Wordpress for our http://www.digitalnomads.com blog, which is less about Dell and more about the digitally nomadic lifestyle.
bruceericatdell
Mark Bowen
January 16th, 2009 at 12:11 pm
Nice write-up although you really should spell ExpressionEngine without it being two words
Best wishes,
Mark
Fubiz
January 16th, 2009 at 5:11 pm
Amazing list.
Gelay
January 16th, 2009 at 10:46 pm
Wordpress, anytime for me!!! Interesting to see that there are no Joomla powered blogs.
Leefe
January 16th, 2009 at 11:14 pm
“An interesting side note is that very few Wordpress blogs in the top 100 have updated to WP 2.7 so far”
Isn’t this the pot calling the kettle black?
It would be interesting to compare this with data from other blog ranking sites. But most, including Technorati, require you to register your blog with them. So you loose all those that don’t bother registering. (Of course they are probably unlikely to make it to the top 100.)
Abhishek
January 16th, 2009 at 11:15 pm
I am along with mass !! proud to be wordpress user.
Shibani
January 17th, 2009 at 1:53 am
Wordpress rules!
Mike Mallowe
January 17th, 2009 at 3:36 am
Maybe I missed something… but is this data reflecting unique visitors, page views or some combination of both? Or is this list compiled from the rank on Technorati? Almost feels like an AP or USA Today poll: fair in their bias.
wolkanca
January 17th, 2009 at 5:38 am
yes Wordpress rules
Khaled
January 17th, 2009 at 7:16 am
TextPattern isn’t even there!
Cecelia
January 17th, 2009 at 8:51 am
Thanks for the resource…was wondering if I could stick with Blogger and still move up the ranks! Hmmm….
blues
January 17th, 2009 at 10:15 am
Drupal is a great Cms but difficult for some people.
AJ Kumar
January 17th, 2009 at 5:53 pm
Thanks for this post! I have a good idea now of where I should spend my time commenting
!
Tall_Geek
January 18th, 2009 at 1:23 am
Nice job, I seem to be in the majority as usual
Jorge
January 20th, 2009 at 8:26 am
Thank you, wordpress rulez !
Jose
January 20th, 2009 at 9:48 pm
Wow! I think the stats would get even higher in the next months and years. I thought about using Blogger but it seems that WP always keeps me at bay.
denologis
January 21st, 2009 at 10:15 am
wordpress is leading….
Onofis Internet Servisleri
January 22nd, 2009 at 4:30 am
what are the other scripts like wordpress ?
James Poulter
January 22nd, 2009 at 4:57 am
For more detail on this – check out my blog… “To blog or not to blog… That’s not the question” @ jamespoulter.wordpress.com
Online Internet Faxing
January 22nd, 2009 at 6:57 pm
Interest list. Personally when it comes to setting up blogs for my clients we almost always recommend blogger
What I like more about Blogger then Wordpress for someone who just wants a simple blogs is 1) Open Source is very susceptible to being hacked and 2) Posts can start driving traffic in less then 5 minutes of being posted, when Google owns the blog engine they know when they need to visit your blog and cache new content.
Antiq
January 24th, 2009 at 5:10 pm
wordpress forever
Lirik Lagu
February 1st, 2009 at 8:11 pm
Wordpress is the best..
Buy Dog Beds
February 3rd, 2009 at 11:47 am
It’s wordpress or nothing for me.
kucaimas
February 8th, 2009 at 10:15 am
wordpress make me feel great
Jack
April 16th, 2009 at 4:24 pm
Hi there,
You’re rigth, there is a lot of good blog plateforms. My favorite is Iblogyou, a very nice french blog plateform. Let’s try it !
Sarah
April 19th, 2009 at 8:54 pm
I’m a wordpress user myself! It’s great.
I’ve been trying to learn more about blogging software and self hosting and understanding how exactly that differs from using wordpress.com. Have you addressed that on Royal Pingdom? Any suggestions would be much appreciated!
AutoSpector
April 23rd, 2009 at 10:04 pm
I’m thinking now of trying out Moveable Type…is it as search engine friendly as WP?
Toni
April 27th, 2009 at 11:38 am
Wired has switched their blogs from Typepad to WordPress.
I think that moves your number for WordPress from 27 up to 36 (and Typepad from 16 down to 7)
BestBloggingSoftware
May 10th, 2009 at 3:05 pm
Personally I believe that Wordpress is the best blogging software just due to sheer number of users, forum support, many developers and freelancers to provide free plugins and themese!
Najja
May 16th, 2009 at 3:18 pm
I really like wordpress and it seems to be the one that has the most content, tools and plugins available.
Diyet
May 19th, 2009 at 11:41 am
It’s wordpress or nothing for me.
David
May 27th, 2009 at 12:29 pm
Really pleased to see that Wordpress seems to be leading the way – I only discovered Wordpress fairly recently – I couldn’t believe there was such a great platform which was so easy and quick to use.
It’s good to find that I stumbled across what seems to be the best Blogging platform around.
gary anenson
May 28th, 2009 at 7:27 am
wordpress is the best
XPblogger
June 13th, 2009 at 4:07 pm
It is emerging more and more blog platforms nowadays. Some of them bring an outstanding flexibility. As for me, I prefer Pligg.
Monetize Online
June 23rd, 2009 at 11:18 am
Ive used most platforms in the past – Wordpress is by far the best, and improving all the time to stay ahead of the competition.
karsten H.
July 11th, 2009 at 6:29 pm
I think that it’s important to know exactly which long-term benefits each platform has. I still use blogger and probably always will(because my blog is already established) but WordPress is probably the way to go.
Mobius
July 14th, 2009 at 1:56 pm
Well I’m not surprised since its free and can be self hosted unlike blogger. The admin panel is also easy to use, though I hate the version 2.8 editor. It introduces a bunch of empty lines when you try to copy and paste code when in the theme -> editor
best free software reviews
July 16th, 2009 at 9:44 am
Wordpress is still on top. Very interesting post. Amazing results with a simple, intuitive and free platform. Wordpress deserve this place.
Omega
July 20th, 2009 at 1:12 am
What’s happened to blogsmith? i can’t open it here, it just show a “blogsmith”logo on the loading page
Rosario
July 29th, 2009 at 3:40 pm
Wow.. Thanks for the list
Joomla Expert
August 12th, 2009 at 3:38 am
Nice work, But there is nothing about award winning joomla content managment system.
funnfud
August 31st, 2009 at 10:17 pm
Nice post but drupal is the best cms
Nazar
September 11th, 2009 at 6:54 am
thanks for useful post.
Goedkope Website
September 15th, 2009 at 11:26 pm
The CMS of the future is for sure Joomla! Best administration ( Drupal to but that’s hard to understand for the average person ), loads of extensions for free,regularly new version, good for blog as well as a normal website…
Betaclick SEO Company
September 17th, 2009 at 2:36 pm
Wordpress rocks! It is the most used blogging platform with lots of features, making it easy to use and to manage. Google’s blogger is not that great.
Matador
October 6th, 2009 at 12:53 am
Wordpress is the best blogging tool. It’s very useful. Really nice job. Thanks you so much.
Erkan
October 6th, 2009 at 4:44 am
Very nice list.
Waiting for 2010 ranking of the best blog. Thanks.
Digital Nomad Blog
October 30th, 2009 at 5:52 am
I am building my blog with Joomla at the moment. It is much more time consuming than wordpress, but I need some other functionality later on the road. Other than that, I would stick with Wordpress!
numan
November 2nd, 2009 at 4:07 pm
Wow.. Thanks for the list
ProfitWorx SEO Consultant
November 5th, 2009 at 8:14 pm
Great list, thank you. We use and recommend WordPress as it really is the simplest of all to install and maintain; especially with the click button installs on most modern hosts. I recently built a Drupal website for Blogging purposes, but really with the amount of effort and constant updates it requires, I advise WordPress rather – save yourself hours of frustration.
Thanks again for the list, very informative.
numone
November 19th, 2009 at 12:53 pm
Drupal is a great Cms but difficult for some people.
Kathy
December 4th, 2009 at 1:41 pm
I ask the same question as Omega, what has happened to Blogsmith, clearly they’re up there, but you click on all the links and search for them on search engines and it’s very odd, just a homepage with a logo, and no apparent explanation anywhere other than maybe they got bought by AOL at some point – ? Would love to know how all the bloggers behind those Top Weblogs which are using Blogsmith found them.
princely
January 10th, 2010 at 4:43 pm
Before committing yourself to Blogger I’d advise anyone to read this thread here…
http://www.google.com/support/forum/p/blogger/thread?tid=0e07b50a0cd483f6#all
Their search engine has been broken for over 6 months, which is pretty cute considering Blogger is run by Google, supposedly the search engine maestros.
bloglarr
January 18th, 2010 at 4:56 am
Interesting post but I’d also be interested in what the most popular/most frequently used platform is for corporate blogs
Numan Basaran
January 29th, 2010 at 2:03 pm
For the long-tail it seems that Blogspot is still more popular than Wordpress. Wordpress is more popular among the SEO and blogging-about-blogging type blogs, of course, but that’s because they know the pros cf, Blogspot’s cons.
Mike
February 18th, 2010 at 8:37 am
This is great information and a lot of effort has gone into producing this. Most people feel safer and more in control if they host their own blogging platform such as Wordpress.
I always wonder though whether using Google’s own blogger will help in our web site ranking once we have built a following. Google would be foolish not to prioritise their own prodcts over and above all others and although it might be a cynical view, but I believe, it is a strong possibility that this is the case.
As always, customer loyalty is what Google is about and all content based productions hosted with a Google product might be an advantage.
Google reward good content driven web sites and blogs with a higher page ranking. If you couple this with one of Google’s own products we might just have an edge. Again, this is my view, but there are many things to think about.
If you were an advertiser with the Yellow Pages; would they prefer you to supply your own artwork for insertion or use their own examples which they knw produce results. After all, if you fail to create good business you might not be willing to spend again.
Yes, this is only an example, and blogger is “free”, but it would make sense for Google to provide you wit the very best results they can. This company will be looking to “up-sell” you later wit adwords or similar products. they want you to do well.
Food for thought.
Thanks – great info..
Mike Forty
webmaster
February 21st, 2010 at 10:22 pm
I insist to use wordpress. Though many other cmses. It’s my favorite. Nice Post.