Is Microsoft’s Bing a raving success in Australia?
Microsoft’s new search engine Bing has been getting some serious buzz lately. We thought it would be interesting to see where in the world it’s been the most popular so far.
To get an idea of this, we used Google stats (oh, the irony) to see the popularity of the search term “Bing” in the last 30 days. Since it’s a pretty common word, we restricted our lookup to include only the “computers & electronics” category to get around this (in Google Insights for Search). No Sopranos references should have snuck in…
What we found was, at least to us here at the Pingdom office, a wee bit surprising:
Somehow we had expected the United States to top this list, or really close to it.
However, so far Microsoft’s Bing seems to have garnered way more interest in Australia, India and China than it has in the Unites States (which comes in at number four on this list). Bing is twice as popular in Australia as it is the United States, and more than three times as popular as it is in Canada.
Any theories as to why this might be?
Note: The data from Google Insights for Search is normalized, so it shows interest relative to the number of Internet users (or total number of searches, we’re not sure) in that country. This is done so that countries with large populations don’t automatically dominate all results.