Job seekers swarming to LinkedIn
Comscore has released some interesting statistics about the US traffic to the business-oriented social networking site LinkedIn. According to Comscore, LinkedIn had 8 million US visitors in July this year, an increase of 66% compared to a year ago.
But the really interesting part was some data extraction about the kind of visitors that LinkedIn is getting. By cross-referencing visits to job-seeking sites with visits to LinkedIn, Comscore was able to estimate of how many of LinkedIn’s visitors are job seekers (and even to what degree those visitors are looking for a job).
According to that data, the average LinkedIn user is 2.4 times as likely as the average Internet user to be looking for a job. A full 28.5% of LinkedIn’s users are looking for a job.
Source: Comscore.
Using Comscore’s data from the graph above, we get that compared to the average Internet user, LinkedIn users are:
- 3.42 times as likely to be heavy job seekers.
- 2.20 times as likely to be medium job seekers.
- 2.14 times as likely to be light job seekers.
Perhaps it should come as no surprise that people who visit LinkedIn are more inclined to be looking for a job than the average Internet user, especially at this time of economic recession.
It would have been very interesting to see what this metric looked like a year ago and how it has changed over time. LinkedIn has probably always had a much higher ratio of job seekers as visitors than the average site. But as a piece of the puzzle, it’s still relevant and shows that many are turning to social networking when looking for a job (which is just an extension of how we act in the real world, isn’t it?)
The New England Patriots held what seemed to be a commanding lead (17-15) with five minutes left of Super Bowl XLVI last night. But the New York Giants came back and managed to win with 21-17.
As Super Bowl 46 is approaching, fans will flock to the Lucas Oil Stadium in Indianapolis, Indiana, and to TV sets around the world to follow the New York Giants battle it out with the New England Patriots.
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Out of the 
Greg
September 15th, 2009 at 3:08 pm
Wonder how accurate this measurement may be considering the amount of recruiters who used LI.
Oscar Del Santo
September 18th, 2009 at 7:50 am
There s a bright future ahead for LinkedIn as a wonderful networking platform.
One of the most interesting features is the ability to make and receive recommendations that act as endoresements/references for your work from people who can be directly contacted by third-parties.
LinkedIn groups are also a great way to interact with peers and learn & contribute. And of course – as this post reveals – there is also the jobsearch side with great openings being posted in LinkedIn almost on a daily basis!