Pingdom Home

US + international: +1-212-796-6890

SE + international: +46-21-480-0920

Business hours 3 am-11:30 am EST (Mon-Fri).

Royal Pingdom

Study: Males vs. females in social networks

Have you ever wondered how many of Twitter’s users are women? Or men? What about Facebook, MySpace, Digg, LinkedIn, and other sites in the social media sphere?

We have tracked down this information for a number of social network sites (19 of them). All the major ones have been included, like Facebook, MySpace and Twitter and also some of the most popular social news sites; Digg, Reddit and Slashdot.

Full list of sites in this mini study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com, Bebo.

To determine the ratio between male and female users on these sites we used site demographics data for the United States gathered from Google’s Ad Planner service.

Male/female site user statistics

Before we move on to the chart, here are a few quick observations based on the results we got.

  • 84% (16 out of 19) of the sites have more female than male users.
  • The social news sites Digg, Reddit and Slashdot have significantly more male users than female. The standout here is Slashdot which takes male geekdom to new heights with 82% male users. :)
  • If we hadn’t included the three social news sites, all of the sites would have had more females than males.
  • Twitter and Facebook have almost the same male-female ratio; Twitter with 59% female users and Facebook with 57%.
  • The most female-dominated site? Bebo (66% female users), closely followed by MySpace and Classmates.com (64%).
  • The average ratio of all 19 sites was 47% male, 53% female.

And here’s a chart with the male/female ratio for all the sites, for your viewing pleasure:

The big question

Why do you think certain sites attract more males than females and vice versa? We’d love to hear what you think, so please let us know in the comments.

Want to test your site every minute?








You will get an email with your login information.

60 Comments

Very interesting, however I am not overly surprised by the results. Women tend to converse more than men and that results on more women on the social networking sites. Thanks for sharing. Sharon

Interesting observations.

Have you accounted for the fake female profiles that belong to scammers and spammers? What is the source of your data?

I used to work at MySpace/FIM heading up an R&D group, I did a lot of research on just about every social network site I could find, and I would say that possibly 25% of every “female” profile that I viewed was a spam page.

I’m no longer with FIM, but I’m still signed up with those networks and I get “invites” all the time from spam pages. Coincidentally, the two networks that I get the most spam invites from are Bebo and MySpace. Which are at the top of your list for female users.

It would be useful also, if possible, to get these ratios by countries.

I have to agree with Don that some of the difference having to do with the “oh so friendly and attractive” young spambots following me on Twitter. I haven’t actually seen this so much on Facebook however.

However I think it’s more psychological than that. Many of these sites force you to embrace your inner being, and be authentic when expressing yourself. Reddit and the like are kind of like the obnoxious guy who just forwards links all of the time on Twitter. Not too much substance, but boy does it make him look like he’s a big reader.

Just my two thoughts on this… would love to hear more about it.

@Don: We’re not sure where Google finds this specific demographics data, so it’s not easy to say how the estimates are done. You do raise an interesting question, though.

My immediate thought is that there are lots of fake female profiles on social networking sites. Whether it’s spammers, scammers, or men pretending to be women, I’m willing to bet that there are a lot more fake women than fake men about.

Which is odd, really – if it’s really true that these sites have more women using them than men, then there should be an incentive to create fake male profiles ;)

I would say Reddit and so on are about competition such as in “Who is larger, better, more attractive to the audience.” Whereas the others are more about connecting with each other and staying in touch.

This tells me that females like to connect and communicate more with each other than males do.

Whenever I get a request to join a new social network that I don’t feel I would be very active in I decline the invitation. But I think many females think “oh cool Jenny in London wants me to be her friend on BeBo, maybe I should join” and then the female user joins but is never really active beyond that initial contact like on her primary social networks.

I guess the next stat would be how active males and females are on the social networking sites, that would tell us a much different story I’m sure.

On SlashDot being heavily male, that’s an easy:

Very sarcastic and hyper-critical site (e.g., getting “slashdotted”) is not going to appeal to women.

Regarding ‘activity’, interesting Harvard Study: http://ow.ly/E8Xt
SAYS
1. About 10% of users generate over 90% of the content/messages
2. The average Twitter account sends one message during its entire account life
3. 25% of users NEVER tweet
4. The average man is almost twice more likely to follow another man than a woman

Hi, there.

About the answer you made, this is my opinion:

I guess women have more “sharing needs” than men. Most women like to tell how the day was, and to say what they want, like, talk about their feelings, etc. Why?

Well, I really don’t know. But I´m almost sure it´s a question of XX (not only a Social Behavior). Maybe because sharing it´s something even physical for a woman, since we share our own bodies with babys.

Maybe… This is just my own opinion. ;]

Great blog! Congratulations

Ana

The big questions here are to do with size of sample & the period of sampling. Having those details would harden the story up.
Nice graph :¬)

I also have to be skeptical about some of these results and agree with those before me about the fake profiles.
I had to quit Bebo for example because I was getting spammed by too many friend requests from “girls” with revealing pics. Some of these sites may actually be mostly male dominated but have a majority of female spam profiles simply since they will be more likely to get clicks to lead to some third party site for making money.
The “females communicate more than males” suggestion is interesting, but would only be useful to speculate if it could be guaranteed that these were from active and non-spamming profiles. Facebook seems to do a good job keeping out fake profiles – it would be a better one to analyse.
I’m surprised Orkut wasn’t included in the chart – although that’s definitely got plenty of fake profiles.

Hi,
I agree with Ana. I see this on our site, women join and have the need to connect and share with other women. I think they also value and place high importance on building strong relationships in a different way then men do. So whether they are online or offline, women are reaching out and connecting.

Why Live Spaces is not part ot f the study. It is one of the largest network.

This doesn’t surprise me at all. I think women on average are drawn to create community more readily than men. And no surprise that the one exception is the geeky slashdot!

This isn’t very profound. I’m sure anyone could have guessed this. But again, there are far more spammers on Myspace and Twitter that are females.

I think these stats need to be interpreted as comparative against each other, and not as absolute figures – that’s my experience with Google Ad Planner demographic stats. I wrote a related article about why different social platforms may be attractive to different genders from a sociological and personal point of view http://bethgranter.com/blog/2009/08/my-parents-online/

Don’t be silly. Men don’t pretend to be women unless they’re posting on this site.

Does this take into account that there are a lot of fake/spam accounts posing as women, since sex sells?

Credit to my developer friend Joel, good point!

You close saying that “the big question” is what’s attractive to males vs. females. I don’t think that’s the big question. I think the big question is why do you still think males and females are the only two genders to measure? NOT being snarky. For over 20 years, postmodern gender theory has been taught at all sorts of high school thru doctorate levels. Postmodern gender theory says there are more than two genders. Last year, the Pope proclaimed postmodern gender theory evil. Doesn’t that give you a clue? Really, not being snarky here. Your survey is skewed by an ethnomethodological assumption. Heh.

I would have liked to have seen “heavy users” stats. People who post/utilize over 3 times per week. That would give you a better read on the community and eliminate dead accounts.

That SlashDot.org has a mostly male user-base kind of goes without saying. How many women do you know outside of the major tech schools/professions who would pride themselves on reading a publication with the tagline, “News for nerds, stuff that matters?”

Well, it seems like Women don’t like geek stuff like slashdot. Once the things get complex like social news sites, women tend to behave negatively towards them. Women like easy stuff. Just write, Kiss, kiss and bang!!! :)

I think the internet has more female users than males in general, Most of my male friends dont even use the internet. But those are some good numbers to see as a guy. In terms of twitter i still feel a bit uncomfortable saying send me a “tweet” or you can find me i’m on twitter. Every female friend i know has a facebook account

This is a very Interesting Study. I figured there would be more women on social networks than men but I would not have guessed that they outnumber us on 16 out of 19 platforms!

These statistics are interesting. I was surprised to see that females actually dominate facebook, myspace and twitter, but like one of the comments stated: women do converse more. This does help for people trying to target in on their markets. Thanks for the information.

The fact that Slashdot, Digg and Reddit have more male users is clearly unrefutable proof that men are more intelligent and aware of the world around them and i will hear no argument.

November 28, 2009 9:20 am

The Male-Female Ratio In Social Networks

November 30, 2009 8:34 pm

Do Women Really Dominate Social Networks?

December 1, 2009 3:08 am

Sociala medier » links for 2009-12-01

December 3, 2009 2:13 pm

Giavasan » Stay Tuned

January 11, 2010 12:18 pm

21st Century Investor Relation

January 24, 2010 4:25 am

Internet 2009 in numbers

January 25, 2010 9:33 am

Internet 2009 in numbers | `wyldKard's

Leave a Reply

Comments are moderated and not published in real time. All comments that are not related to the post will be removed.


15 fantastic firsts on the Internet

First!

Trailblazers, creatives and innovators have taken the Internet to where it is today and made it an essential part of our everyday lives. We have selected a number of interesting “firsts” from the history of the Internet (and the Web) for your reading pleasure.

Read more

Facebook, social media juggernaut (infographic)

FacebookFacebook has announced that it now has 400 million active users. Just one year ago Facebook had 150 million users, so 2009 was an incredible year for the social media giant.

There can be no doubt that Facebook is pretty much unstoppable at the moment, a real juggernaut. For some perspective on Facebook’s amazing growth, we have put together this infographic. We hope you’ll enjoy it!

Read more

New from Pingdom: Shareable uptime banners with graphs

Pingdom logoSometimes you want an easy way to share your Pingdom monitoring data with others. So far we’ve had public report pages that you can use, but now we’ve added one more sharing method that is very flexible and easy to use.

Enter our new “report banners”.

Read more

Why the iPad’s lack of multitasking is a GOOD thing

Apple iPad

Unless you’ve been hiding under a rock lately, you’ll know that last week Apple announced the iPad, its new tablet device. Reactions have been a mixed bag, and a storm of discussion has swept through the blogosphere about various features the iPad should or shouldn’t have had.

One of the main complaints so far has been the iPad’s lack of multitasking. (To be precise, multitasking is a bit of a misnomer here; the iPhone OS has multitasking. What people really mean is only allowing one app at a time to run.)

Read more

The 20 richest Americans in tech

Richest in ITThe tech industry is littered with billionaires. We all enjoy a good income, but some clearly have earned more than others. Much, much more. The question is, how much money do the really big names in tech actually have?

To find out, we went through the Forbes 400, a list of the wealthiest Americans, and filtered out the people who work within the tech field, or more specifically: IT.

So here they are, the 20 richest Americans in tech today.

Read more