Posted in
Main on November 27th, 2009 by Pingdom
Have you ever wondered how many of Twitter’s users are women? Or men? What about Facebook, MySpace, Digg, LinkedIn, and other sites in the social media sphere?
We have tracked down this information for a number of social network sites (19 of them). All the major ones have been included, like Facebook, MySpace and Twitter and also some of the most popular social news sites; Digg, Reddit and Slashdot.
Full list of sites in this mini study: Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed, Last.fm, Friendster, LiveJournal, Hi5, Imeem, Ning, Xanga, Classmates.com, Bebo.
To determine the ratio between male and female users on these sites we used site demographics data for the United States gathered from Google’s Ad Planner service.
Male/female site user statistics
Before we move on to the chart, here are a few quick observations based on the results we got.
- 84% (16 out of 19) of the sites have more female than male users.
- The social news sites Digg, Reddit and Slashdot have significantly more male users than female. The standout here is Slashdot which takes male geekdom to new heights with 82% male users.
- If we hadn’t included the three social news sites, all of the sites would have had more females than males.
- Twitter and Facebook have almost the same male-female ratio; Twitter with 59% female users and Facebook with 57%.
- The most female-dominated site? Bebo (66% female users), closely followed by MySpace and Classmates.com (64%).
- The average ratio of all 19 sites was 47% male, 53% female.
And here’s a chart with the male/female ratio for all the sites, for your viewing pleasure:

The big question
Why do you think certain sites attract more males than females and vice versa? We’d love to hear what you think, so please let us know in the comments.
Want to test your site every minute?
Posted in
Main on March 17th, 2010 by Pingdom

Have you ever wondered how much money Google, Microsoft, Apple, IBM, Yahoo, Amazon and other tech giants have in the bank? What kind of assets do they have, how much spending money do they have? The vague answer is, “a lot.” But if you want to find out exactly how much, read on.
Read more
Posted in
Main on March 12th, 2010 by Pingdom

Microsoft and open source, those are two things that traditionally don’t mix. Quite the opposite; the more hardcore members of the open source community tend to view Microsoft as just one step below Satan.
But while much of the open source community has little love for Microsoft, Microsoft is actually trying desperately to send some love back. The Redmond giant may have its own business reasons for doing so, of course, but that doesn’t change the fact that Microsoft is contributing to open source in more ways than most people are aware of.
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Posted in
Main on March 10th, 2010 by Pingdom
What do Android, Visio, Flash, Hotmail, Google Analytics and Powerpoint all have in common? Can you guess?
The answer is: None of them were created by the companies who now own them. They were acquisitions.
These products have continued to develop at their new homes, but the seed of innovation that sparked an actual, new product came from the outside. The key word here is innovation.
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Posted in
Main on March 5th, 2010 by Pingdom
We all know Google is huge and their wide range of services are bound to have a fair share of competitors, but you may be surprised just how wide-ranging Google considers its competition to be.
Here below we have included a quote from Google’s latest SEC filing with some very interesting information about what Google has to say about its competition.
Read more
Posted in
Main on March 4th, 2010 by Pingdom
Big sites and services like Yahoo, Facebook, Twitter and many others rely heavily on open source software to run their operations. Happily, this isn’t a one-way street. They are also giving back to the open source community, not just by contributing to existing projects, but sometimes by open sourcing their own internal projects, giving back something completely new.
And what these popular sites can contribute is often quite valuable. Since they tend to be very large, they run big operations and have been forced to create solutions for scalability and performance problems that most other sites simply don’t have to deal with.
Read more
Sharon Gubinsky, CPA
November 28th, 2009 at 10:21 am
Very interesting, however I am not overly surprised by the results. Women tend to converse more than men and that results on more women on the social networking sites. Thanks for sharing. Sharon
Don
November 30th, 2009 at 8:07 am
Interesting observations.
Have you accounted for the fake female profiles that belong to scammers and spammers? What is the source of your data?
I used to work at MySpace/FIM heading up an R&D group, I did a lot of research on just about every social network site I could find, and I would say that possibly 25% of every “female” profile that I viewed was a spam page.
I’m no longer with FIM, but I’m still signed up with those networks and I get “invites” all the time from spam pages. Coincidentally, the two networks that I get the most spam invites from are Bebo and MySpace. Which are at the top of your list for female users.
Bernard Savonet
November 30th, 2009 at 8:57 am
It would be useful also, if possible, to get these ratios by countries.
Matt Dollinger
November 30th, 2009 at 9:00 am
I have to agree with Don that some of the difference having to do with the “oh so friendly and attractive” young spambots following me on Twitter. I haven’t actually seen this so much on Facebook however.
However I think it’s more psychological than that. Many of these sites force you to embrace your inner being, and be authentic when expressing yourself. Reddit and the like are kind of like the obnoxious guy who just forwards links all of the time on Twitter. Not too much substance, but boy does it make him look like he’s a big reader.
Just my two thoughts on this… would love to hear more about it.
Pingdom
November 30th, 2009 at 9:11 am
@Don: We’re not sure where Google finds this specific demographics data, so it’s not easy to say how the estimates are done. You do raise an interesting question, though.
Chris
November 30th, 2009 at 9:14 am
My immediate thought is that there are lots of fake female profiles on social networking sites. Whether it’s spammers, scammers, or men pretending to be women, I’m willing to bet that there are a lot more fake women than fake men about.
Which is odd, really – if it’s really true that these sites have more women using them than men, then there should be an incentive to create fake male profiles
Karin
November 30th, 2009 at 9:17 am
I would say Reddit and so on are about competition such as in “Who is larger, better, more attractive to the audience.” Whereas the others are more about connecting with each other and staying in touch.
Jeremy Campbell
November 30th, 2009 at 11:27 am
This tells me that females like to connect and communicate more with each other than males do.
Whenever I get a request to join a new social network that I don’t feel I would be very active in I decline the invitation. But I think many females think “oh cool Jenny in London wants me to be her friend on BeBo, maybe I should join” and then the female user joins but is never really active beyond that initial contact like on her primary social networks.
I guess the next stat would be how active males and females are on the social networking sites, that would tell us a much different story I’m sure.
DW Nelson
November 30th, 2009 at 12:49 pm
On SlashDot being heavily male, that’s an easy:
Very sarcastic and hyper-critical site (e.g., getting “slashdotted”) is not going to appeal to women.
Regarding ‘activity’, interesting Harvard Study: http://ow.ly/E8Xt
SAYS
1. About 10% of users generate over 90% of the content/messages
2. The average Twitter account sends one message during its entire account life
3. 25% of users NEVER tweet
4. The average man is almost twice more likely to follow another man than a woman
Ana
November 30th, 2009 at 1:49 pm
Hi, there.
About the answer you made, this is my opinion:
I guess women have more “sharing needs” than men. Most women like to tell how the day was, and to say what they want, like, talk about their feelings, etc. Why?
Well, I really don’t know. But I´m almost sure it´s a question of XX (not only a Social Behavior). Maybe because sharing it´s something even physical for a woman, since we share our own bodies with babys.
Maybe… This is just my own opinion. ;]
Great blog! Congratulations
Ana
Hector
November 30th, 2009 at 2:04 pm
The big questions here are to do with size of sample & the period of sampling. Having those details would harden the story up.
Nice graph :¬)
Benny the Irish polyglot
November 30th, 2009 at 2:26 pm
I also have to be skeptical about some of these results and agree with those before me about the fake profiles.
I had to quit Bebo for example because I was getting spammed by too many friend requests from “girls” with revealing pics. Some of these sites may actually be mostly male dominated but have a majority of female spam profiles simply since they will be more likely to get clicks to lead to some third party site for making money.
The “females communicate more than males” suggestion is interesting, but would only be useful to speculate if it could be guaranteed that these were from active and non-spamming profiles. Facebook seems to do a good job keeping out fake profiles – it would be a better one to analyse.
I’m surprised Orkut wasn’t included in the chart – although that’s definitely got plenty of fake profiles.
Sandy
November 30th, 2009 at 2:46 pm
Hi,
I agree with Ana. I see this on our site, women join and have the need to connect and share with other women. I think they also value and place high importance on building strong relationships in a different way then men do. So whether they are online or offline, women are reaching out and connecting.
Benjamin Gauthey
November 30th, 2009 at 3:01 pm
Why Live Spaces is not part ot f the study. It is one of the largest network.
John Williams
November 30th, 2009 at 3:29 pm
This doesn’t surprise me at all. I think women on average are drawn to create community more readily than men. And no surprise that the one exception is the geeky slashdot!
ashley
November 30th, 2009 at 5:45 pm
This isn’t very profound. I’m sure anyone could have guessed this. But again, there are far more spammers on Myspace and Twitter that are females.
Beth Granter
November 30th, 2009 at 6:45 pm
I think these stats need to be interpreted as comparative against each other, and not as absolute figures – that’s my experience with Google Ad Planner demographic stats. I wrote a related article about why different social platforms may be attractive to different genders from a sociological and personal point of view http://bethgranter.com/blog/2009/08/my-parents-online/
Karen
December 1st, 2009 at 1:37 am
Don’t be silly. Men don’t pretend to be women unless they’re posting on this site.
Ray Villaraza
December 2nd, 2009 at 4:36 pm
Does this take into account that there are a lot of fake/spam accounts posing as women, since sex sells?
Credit to my developer friend Joel, good point!
Kate Bornstein
December 2nd, 2009 at 9:46 pm
You close saying that “the big question” is what’s attractive to males vs. females. I don’t think that’s the big question. I think the big question is why do you still think males and females are the only two genders to measure? NOT being snarky. For over 20 years, postmodern gender theory has been taught at all sorts of high school thru doctorate levels. Postmodern gender theory says there are more than two genders. Last year, the Pope proclaimed postmodern gender theory evil. Doesn’t that give you a clue? Really, not being snarky here. Your survey is skewed by an ethnomethodological assumption. Heh.
Johnny Sales
December 3rd, 2009 at 7:35 pm
I would have liked to have seen “heavy users” stats. People who post/utilize over 3 times per week. That would give you a better read on the community and eliminate dead accounts.
Chris Franklin
December 3rd, 2009 at 7:39 pm
That SlashDot.org has a mostly male user-base kind of goes without saying. How many women do you know outside of the major tech schools/professions who would pride themselves on reading a publication with the tagline, “News for nerds, stuff that matters?”
Technology Bee
December 5th, 2009 at 12:28 am
Well, it seems like Women don’t like geek stuff like slashdot. Once the things get complex like social news sites, women tend to behave negatively towards them. Women like easy stuff. Just write, Kiss, kiss and bang!!!
Steve
December 6th, 2009 at 4:46 pm
I think the internet has more female users than males in general, Most of my male friends dont even use the internet. But those are some good numbers to see as a guy. In terms of twitter i still feel a bit uncomfortable saying send me a “tweet” or you can find me i’m on twitter. Every female friend i know has a facebook account
Garin Kilpatrick
December 7th, 2009 at 4:15 pm
This is a very Interesting Study. I figured there would be more women on social networks than men but I would not have guessed that they outnumber us on 16 out of 19 platforms!
Loren Jaslyn
January 21st, 2010 at 10:54 am
These statistics are interesting. I was surprised to see that females actually dominate facebook, myspace and twitter, but like one of the comments stated: women do converse more. This does help for people trying to target in on their markets. Thanks for the information.
Mullet
January 24th, 2010 at 12:31 pm
The fact that Slashdot, Digg and Reddit have more male users is clearly unrefutable proof that men are more intelligent and aware of the world around them and i will hear no argument.
Jules
February 28th, 2010 at 7:36 am
One word: GOSSIP
Shannon Peil
March 4th, 2010 at 12:20 am
@Kate Bornstein
Not saying you’re being intentionally difficult, but this study was obviously aimed at sexes, not genders. I am unsure why you chose to bring up transgendered issues when the stats have nothing to do with that. You can choose to identify with whatever gender you want and it won’t alter these statistics in the slightest.
radhika
March 4th, 2010 at 6:00 am
I think only now women becoming more tech savvy. Because guys have always been very interested in technology and most of these sites might focus on technology based information which attracts more male users. Its just a opinion but i am not meaning to say that woman are not tech savvy but they are becoming one.