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The top countries on Facebook (chart)

FacebookFacebook recently passed an incredible milestone, 500 million active users. And it keeps growing.

Although Facebook initially focused on the United States, it soon turned its eyes towards the horizon and the rest of the world. And it’s a tactic that’s been working extremely well. Facebook’s current user base is more than 1.6 times the size of the entire US population. If Facebook were a country, it’d be second only to China and India.

And speaking of countries… Now that it’s gone global, which countries have the most users on Facebook?

Top countries on Facebook

Since we don’t have actual user numbers and demographics from Facebook itself (only Facebook has those), we looked at per-country traffic estimates to Facebook.com. The result is quite interesting. (We used data from Google Ad Planner, which provides traffic stats for a large number of sites.)

Top 10 countries on Facebook

These were the top 10, but there are of course a lot of countries that have a ton of Facebook users. To continue the list, the countries ranking 11-20 are:

Malaysia (12 million), Spain (12 million), the Philippines (10 million), Australia (9.1 million), Argentina (8.2 million), Taiwan (8.2 million), Colombia (7.5 million), Brazil (6.2 million), Chile (6.2 million), Thailand (6.2 million).

Estimated monthly visitors to Facebook.com shown in parenthesis.

Additional observations

Google Ad Planner estimates worldwide monthly visitors to Facebook.com to 550 million. This is slightly higher than the 500 million active users Facebook says it has, but on the other hand, not all visitors to Facebook.com need to have an account. Still, we’ll use the 550-million number in the calculations here below to be consistent (i.e. to avoid mixing data from different sources, which can give misleading results).

  • The United States alone accounts for almost 24% of Facebook’s users.
  • The United States has 4.6 times as many Facebook users as the second-largest country on Facebook, the United Kingdom.
  • The top 10 countries on Facebook account for almost 58% of its users.

The rest of the countries account for the “long tail” that makes Facebook the colossus it has become.

Final words

Facebook’s international expansion is well under way, and it’s arguably the largest and most wide-spread social network that ever existed. As Facebook grows on a global level, the current US dominance of the social network will gradually diminish and become more similar to the general distribution of Internet users.

Mark Zuckerberg has stated that it’s almost a guarantee that Facebook will one day hit 1 billion users, and at the current rate, it’s certainly looking possible. Considering there are close to 2 billion Internet users in the world, there’s still plenty of room to grow.



16 comments
osonrock
osonrock

Pakistan has the most young age users of FaceBook in the world.

DannyHerlinoSutra
DannyHerlinoSutra

facts 2010malaysia 48% of their population use facebook...indonesia 17% of their population use facebook...glad to see Malaysia is facebookers... :Dthis is real because... almost every friends of me hv facebook at Malaysia... 

DannyHerlinoSutra
DannyHerlinoSutra

facts 2010malaysia 48% of their population use facebook...indonesia 17% of their population use facebook...glad to see Malaysia is facebookers... :Dthis is real because... almost every friends of me hv facebook at Malaysia...

Ellsworth
Ellsworth

I wonder how this affects the productivity of these countries.

John
John

Wouldn't it be more telling if you had the percentage of facebook users to the total population of a given country???.

Sean
Sean

These numbers as a percentage of total population (according to wikipedia, population rounded down to nearest million as i'm lazy): USA 41.935483870967744 UK 45.16129032258064 Indonesia 11.11111111111111 Italy 43.333333333333336 France 32.30769230769231 India 1.7736486486486487 Germany 22.22222222222222 Mexico 14.814814814814813 Turkey 22.22222222222222 Canada 44.11764705882353 Malaysia 42.857142857142854 Spain 26.08695652173913 Philippines 10.638297872340425 Australia 41.36363636363637 Argentina 20.5 Taiwan 35.65217391304348 Colombia 16.666666666666664 Brazil 3.2124352331606216 Chile 36.47058823529412 Thailand 9.841269841269842

Ara
Ara

This article fails to mention how Facebook is used as a platform for propaganda and hate groups. There are numerous pages with "F**K" (insert country) or "Hate: (Insert Country or ethnic group) and many that insight violence "Kill" (insert ethnic group) we have reported these hate, violent and propaganda pages and their violent photos to Facebook yet they remain.

Adrian Oh
Adrian Oh

don't think malaysia have 12 million, you can do a more accurate estimation by using facebook ad targeting. it should count to about 6 ~ 7 million range.

Rude Lad
Rude Lad

Malaysia is ranked 11th!! Shocking for a country with barely half the population of California

AG
AG

I dont think it's 50% for Indonesia (population 200 million) and India (1billion people) due to the low broadband penetration.

markus
markus

If "drinking water" was a country, it would be the largest in the world! Why do people always compare websites with actual countries that have physical land, governments, and citizens. If you want to remove your facebook account, you simply delete it. If you wanted to become a citizen of another country, it takes more than a couple clicks. That analogy is getting old and irrelevant.

Jim McDougal
Jim McDougal

Do you also have a ranking by % of total population or % of a country's online population?

Russell
Russell

"If Facebook were a country, it’d be second only to China and India." Ummm...doesn't that make it third?

DannyHerlinoSutra
DannyHerlinoSutra

no.. you don't know nothing... how can you say that?... i bet you only use your logic but not your research and facts...

DannyHerlinoSutra
DannyHerlinoSutra

no.. you don't know nothing... how can you say that?... i bet you only use your logic but not your research and facts...

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