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29 social networks that have at least one million visitors per day

Lots of people

Although Facebook is by far the largest social network out there, the social network sphere is large and has a ton of players. We were curious about which of them are the most active. To find these sites, we decided to focus on the number of daily visitors to each site.

The number of (unique) daily visitors is an interesting metric since it doesn’t rely on registered users (who may or may not be active) or monthly visitors, where some may visit the site as seldom as once per month. In short, you get a good idea of the day-to-day activity on a site.

Number of visitors per day

We found 29 social networks that currently have one million or more unique visitors per day. For traffic data, we used Google Trends for Websites.

Note that these numbers are estimates made by Google from a variety of data sources, so they will not be 100% correct, but should still give us a good idea of how the sites compare.

Social networks with at least one million site visitors per day

A few quick observations:

  • Facebook has stated that about half of its users log in to the site every day, which seems to match these numbers.
  • It’s interesting that Orkut, counted out by many, clocks in a significant number of daily visitors. From this perspective, it’s the second-largest social network in the world. This is in large part due to it’s extremely strong following in Brazil and to a somewhat lesser extent, India.
  • How the mighty have fallen. MySpace is only number 12 on this list. (And speaking of the fallen, Friendster didn’t even make the list.)
  • Facebook dominates to an almost ridiculous extent. Combine all the daily visitors for the other 28 social networks on this list and you still only end up with two-thirds of what Facebook has.

The social networks, one by one

For those of you interested in learning more about each network, including the trend of its traffic (some are growing, some are stable, some are losing ground), read on. We’ll go through all of them here below.

Facebook

Needs no introduction, really. As you could see in the chart above, the daily activity at the Facebook website makes all other sites look small. It should be noted that about 200+ million of Facebook’s 600 million users also use one of Facebook’s mobile apps, which won’t show up here. Launched in 2004.

traffic trend
Still no sign of Facebook’s growth slowing down, is there?

Orkut

Google’s entry in the social network field (not counting Google Buzz). Not big in most of the world, but a massive success in Brazil and to a lesser extent, India. Launched in 2004.

traffic trend

Qzone

China’s largest social network, launched by Tencent in 2005.

traffic trend

Twitter

Another site that really needs no introduction, at least to the readers of this blog. It should be noted that these results may be a bit unfair to Twitter since people to a large extent use applications to access Twitter and don’t necessarily surf to the Twitter.com website so much. Launched in 2006.

traffic trend

Odnoklassniki

A Russian social network for classmates and old friends (“odnoklassniki” means “classmates”). Launched in 2006.

traffic trend

LinkedIn

A business-oriented social network that you’re probably already well aware of. Launched in 2003.

traffic trend

vKontakte

A popular Russian social network that is often described as a Russian Facebook clone. Launched in 2006.

traffic trend

Badoo

A social networking site that originated in Russia but is now most popular in several Latin American countries, as well as France, Italy and Spain. Launched in 2006.

traffic trend

Mixi

Japan’s premier social network, launched in 2004.

traffic trend

Flickr

Some may think of Flickr as just a photo-sharing site, but it’s always had a strong social element and is listed as a social network in Wikipedia, so we included it here. Launched in 2004.

traffic trend

Hi5

A social network with a global audience, although an extra large share of its users come from Thailand, Mexico, Romania and Peru. Launched in 2003.

traffic trend

Myspace

The former number one social network is not faring so well at the moment, at least when you think about how successful it once was. Launched in 2003.

traffic trend

Nasza Klasa

A Polish social network for students and alumni (the name means “our class”). Launched in 2006.

traffic trend
If you’re wondering about the oddly shaped graph, it’s because the site switched to nk.pl from a different domain name (explaining that sharp rise).

Tuenti

Another site that basically got its start as a local Facebook copy, this time in Spain. It’s often referred to as the “Spanish Facebook.” Launched in 2006.

traffic trend

Hyves

The most popular social network in the Netherlands. Launched in 2004.

traffic trend

Renren

Another popular Chinese social network. Renren literally means “everyone.” Launched in 2005 under the name Xiaonei.

traffic trend
The “late start” in the graph is because that’s when the site changed both its name and its domain name.

Tagged

A social network launched in 2004, somewhat infamous for rather spammy invitation email practices a couple of years ago.

traffic trend

Taringa!

An Argentinian social network available in Spanish and Portuguese. Much of its traffic comes from Latin American countries and Spain. Launched in 2004.

traffic trend

Cyworld

A South Korea-based social network mainly active in South Korea, but it also has operations in China and Vietnam. Launched in 1999.

traffic trend

Netlog

A social network mainly targeted at European youth. Launched in 2003.

traffic trend

LiveJournal

One of the early social network sites, started in the United States but nowadays based in Russia. Launched in 1999. (Geek factoid: the Memcached project started at LiveJournal.)

traffic trend

Kaixin001

Another Chinese social network. Historically, it has received spikes in usage every time China has blocked access to sites like Facebook, Myspace, Twitter and YouTube.

traffic trend

Wer-kennt-wen

A German social network somewhat similar to Myspace. The name means “who-knows-whom.” Launched in 2006.

traffic trend

Sonico

A social network aimed mainly at a Latin American audience. Launched in 2007.

traffic trend

Douban

A Chinese social network where users discuss and review movies, books and music. Launched in 2005.

traffic trend

MeinVZ

StudiVZ is a German social networking site mainly for college and university students in Europe, similar to Facebook (actually, in 2008, Facebook sued them for copying its look, feel and features). MeinVZ is an English-language version of this site aimed at non-students.

Traffic trend

Skyrock

A French social network. Launched in 2002 as a blogging service (Skyblog.com), it became a full-blown social network in 2007.

Traffic trend

deviantART

A social network where artists can meet, discuss and showcase their work. Launched in 2000.

traffic trend

iWiW

Short for “International Who is Who,” iWiW is a Hungarian social network. Launched in 2002 as WiW (i.e. the same moniker but without the “international” part).

traffic trend

Final words

Yes, there are as we all know some social networks that are heavily reliant on mobile apps, which won’t come across here. This survey focused solely on website visitors.

If nothing else, this survey clearly shows that although Facebook is dominant, it’s far from the only game in social networking town.

Photo credit: Crowd photo by Anirudh Koul (we had to crop it a bit, sorry).

Data sources: Wikipedia and Google Trends for Websites.



13 comments
crypton97us
crypton97us

Thank you for providing the information I needed.
I was looking for the largest social network in use by people :)

buswale
buswale

I Want Only Indian Social Networking Sites.But Thank you For sharing.

buswale
buswale

I Want Only Indian Social Networking Sites.But Thank you For sharing.

ilanalon123
ilanalon123

Why the heck are most of them getting more than 1 million visitors per day. I wonder what is their bounce rates. I have tried most of them and i always felt alone on most of them.  I get more affection on niche social networks like blogengage.com and blogsynergy.com than all of those wanna be facebooks.

Akky Akimoto
Akky Akimoto

Japan's Mixi was founded in 2004, not 2000. Over 80% of Mixi's page views now comes from cellphone (not smartphone), which cannot be tracked by Google Trends for Websites.

Schnäppchen
Schnäppchen

The german social networks are losing massively when it comes t page impressions. They just can't cope with facebooks advanced web 2.0 usability. Funny to see how really no one of my friends is using meinVZ any more and how more and more are switching to facebook. Regarding orkut, I am wondering what happened in October 2010 giving them this big push? Any idea?

jasa website murah
jasa website murah

WAWWWWWWWWWWWWWWW..... awesome... i like devianart... much inspiration...

Jim Turner
Jim Turner

Sina Weibo is a Chinese microblogging site, similar to Twitter,[1] launched by Sina corporation, China's biggest web portal, in August 2009.[2] According to Sina, the microblog site remains in beta, though it has more than 100 million users and millions of posts per day, and is adding 10 million new users per month. The company also said it now has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing.[3] The site is currently available in both simplified and traditional Chinese characters.[4] This site is also released in Hong Kong, Taiwan and Malaysian version.[5]

Pingdom
Pingdom

@Akky Akimoto: Thanks for the correction. Wikipedia for some reason lists Mixi as "launched" in 2000 and "founded" in 2004.

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  1. [...] worldwide. Actually, if you count daily visitors to the website, Orkut is second only to Facebook (although a far second), largely thanks to Orkut’s very active user base in Brazil and [...]