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Archive for August, 2011

A visual of the rise and fall of domain tasting

dot comRemember domain tasting? At its worst, millions of domain names were yanked up and dropped every day in this rather nasty scheme that abused the five-day “add grace period” for domain registrations. Things were bad, really bad. Back in 2006-2007, a full 94% of domain registrations were the result of domain tasting, only 6% were legitimate, permanent registrations.

Domain tasting was largely killed off by some policy changes from ICANN in 2008 (with a final death blow early in 2009), so we thought it was interesting to see this historical chart of .com domain names that actually showed visual evidence of the practice, and when it disappeared.

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Google Chrome and South America, a love story

Google ChromeIn just a couple of years, Google Chrome has firmly established itself as a web browser to be reckoned with. Where once you spoke of Internet Explorer and Firefox as the two big ones, these days the duo has become a trio. The browser wars are back. Chrome has started to edge out Firefox in some countries, and as you will see in this article, there are actually countries where it’s already become number one.

This is where South America comes into the picture. Nowhere is Chrome more successful than in that part of the world.

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ChinaChina is not only the largest nation on the planet, these days it’s also by far the largest on the Internet (which wasn’t always the case). It has twice as many Internet users as the United States. And it’s only getting started.

The current situation is as follows…

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The irony of ad-sponsored apps


Here’s a thought, or rather a theory, that we’d love to run by you.

It starts with a little piece of irony. Most advertisers want people to buy their product, i.e. pay for it. When an app (on any platform) is free and sponsored by ads, a large portion of its user base will be people who want something for free. If we’re allowed to generalize here, they don’t want to pay if they can avoid it.

Spotted the problem yet?

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Why Google+ is great news even if you don’t use it

Google+Google’s new social network, Google+, is gaining users at a frenetic pace. Presumably people are signing up for it faster than any new social network in history.

There will be many who bemoan that there’s now yet another social network out there to keep track of. Weren’t there enough already? Don’t Facebook, Twitter, LinkedIn and all those other sites cover our social networking needs? “I don’t want another social network!”

But here’s the cool thing. The fact that Google+ has gotten some serious wind in its sails (unlike the dead-in-the-water duck that is Google Buzz) will bring something sorely needed to the social space: Competition.

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