Pinterest has overtaken Tumblr in the United States
The Web has been abuzz about Pinterest for a while now. There is, shall we say, a great interest in Pinterest. So much interest, it turns out, that Pinterest in all likelihood is now getting more traffic than Tumblr in the United States. And if it isn’t, it soon will.
How did we come to this conclusion? We hit as many data sources as we possibly could and made a highly educated guess, and just so you don’t think we are making this up, we’ll take you through the process.
Analyzing website traffic, Pinterest vs. Tumblr
There are numerous sources that estimate website traffic to the world’s top sites. We looked at several of them.
Google Trends for Websites
Looking at the daily site traffic estimates from Google Trends for Websites, sorted to show the last 12 months and only traffic in the United States, this is what you get:
According to Quantcast, Pinterest got 45.8 million visitors in May in the United States. Tumblr’s entire network got 50.7 million visitors, although only 41.9 million of those were to the Tumblr.com domain.
It should be mentioned that Pinterest has not implemented Quantcast measurement, but Tumblr has. In other words, Tumblr has a bit of an advantage here. The numbers for Pinterest have fluctuated wildly which doesn’t inspire confidence. But regardless:
2 – 2, we need more data!
With two wins for Tumblr and two for Pinterest, we can’t really make a judgement on this yet. Enter two more data sources.
According to Experian, Pinterest was way ahead of Tumblr in the United States in March. The only social networks that beat it were Twitter and Facebook.
Comscore states that Pinterest has grown 4,377% year over year (May 2011 to May 2012). Tumblr has “only” grown 168%.
And according to Comscore’s numbers, Pinterest was juuust below Tumblr in the United States this past March. Here is a chart from Comscore’s State of the US Internet webinar, showing monthly unique visitors:
So, if Pinterest is growing the fastest by far, and was just under Tumblr in March, we’re guessing it has passed Tumblr by now, or will do so very soon.
That’s it, we’re calling it. 4 – 2 for Pinterest, in combination with its amazing growth rate, makes us think it really has passed Tumblr in terms of traffic by now. In the United States, that is.
So United States + Pinterest = Love? Oh yes
Google Insights for Search shows that the interest in Pinterest is by far the strongest in the United States, followed by Canada.
Tumblr on the other hand is a bit more global, which is why it beats Pinterest in terms of global traffic.
Both of these maps show interest based on Google search results over the past 12 months.
First the United States, then the world?
Pinterest has taken the United States by storm. The rest of the world may still not have caught on, but it’s worth noting that this is how many of today’s social networks got started. I.e. first they grew in North America, then a gradual expansion into the rest of the world. Facebook did this. Twitter did this. And we bet Tumblr did, too. Next up, Pinterest?
A final little note: In spite of being Swedes, we actually have a Pinterest board. We tend to fill it with plenty of geeky stuff, so have a look if you like that sort of thing.