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WordPress increases its domination of the top 100 blogs

SUMMARY: WordPress is used by 52% of the @technorati top 100 blogs, up from 48% in 2012 Tweet this

WordPress is strengthening its position as the dominating blogging platform or Content Management System (CMS) used by the world’s top 100 blogs. This year, WordPress is used by 52% of the top blogs, up from the 48% we identified in our study in 2012.

With over 65 million WordPress sites in the world, it’s clear that Automattic’s platform is popular. But let’s have a look at the entire top 100.

WordPress keeps on gaining in popularity

We grabbed the list of the top 100 blogs in the world from Technorati and tried to identify which blogging platform or CMS the site is using. Out of the 100 blogs, we could identify and verify the platform in use by 94 of the sites. For the other 6, we could not ourselves confirm the platform, nor did we get any replies from the sites when reaching out to them. You can read more about our methodology at the end of the article.

Here is the result of our 2013 study of the blogging platforms used by the top 100 blogs:

pingdom cms top 100 blogs - 580

You can also download a larger version of this chart.

Comparing 2013 and 2012

Here are a few comments about what’s happened since our last study in 2012:

  • In total, WordPress has increased from 48 to 52 out of the top 100 blogs.

  • TypePad has increased somewhat, from 2 to 4 sites.

  • Movable Type has decreased from 7 to 4 sites.

  • Drupal dropped 1 site.

  • Tumblr stays on the list with 1 site after making its entrance on the top 100 last year.

  • CrowdFusion stays on the list with 1 site. It has since last year changed name to Ceros.

  • Scoop was on the list last year, used by It may be that DailyKos is still using Scoop, but we could not verify this, therefore the site is now included in the N/A category.

  • Among the switches during the year we noted that Mashable has moved from WordPress to Custom, and Twitter switched to Drupal from Blogger.

  • Neatorama appears to be running a combination of Varo and WordPress, so we put it in the Custom category.

  • Google’s Blogger gained a site and is now up to 3.

  • The 6 sites marked as “N/A” we didn’t manage to get any information about. Even after repeatedly reaching out to the site owners and admins, we were unable to get any replies.

  • It’s very likely that a big chunk of the “N/A” sites are, in fact, Custom, and if we add the two categories together, that’s 19% of the top 100 list.

  • Last year we differentiated between hosted and self-hosted WordPress. This year, to simplify matters, we put all WordPress in one category.

And here are the aggregated results, including a comparison to 2012:

The blog platforms of the top 100 blogs – comparing 2012 and 2013
Platform 2012 2013
WordPress 48 52
Custom 14 12
Drupal 8 7
N/A 8 6
Gawker 5 5
BlogSmith 4 4
Movable Type 7 4
TypePad 2 4
Blogger 2 3
Ceros 1 1
Joomla 0 1
Tumblr 1 1

Complete list: top 100 blogs and their blog platforms

Here is the complete list of the top 100 blogs, presented in order of Technorati rank:

Top 100 blogs and their blog platforms – complete list
Technorati ranking Site Platform
1 Movable Type
2 Ceros
3 WordPress
4 WordPress
5 Movable Type
6 WordPress
7 Custom
8 Gawker
9 WordPress
10 Custom
11 Gawker
12 Gawker
13 WordPress
14 WordPress
15 WordPress
16 Custom
17 WordPress
18 WordPress
19 Blogsmith
20 Drupal
21 WordPress
22 Blogsmith
23 Blogger
24 WordPress
25 N/A
26 WordPress
27 WordPress
28 WordPress
29 WordPress
30 Gawker
31 WordPress
32 N/A
33 TypePad
34 WordPress
35 Custom
36 Custom
37 Custom
38 WordPress
39 WordPress
40 WordPress
41 Movable Type
42 WordPress
43 Custom
44 TypePad
45 Custom
46 WordPress
47 Tumblr
48 WordPress
49 N/A
50 WordPress
51 WordPress
52 WordPress
53 N/A
54 Custom
55 WordPress
56 Custom
57 Joomla
58 WordPress
59 TypePad
60 Drupal
61 Blogsmith
62 WordPress
63 Blogger
64 N/A
65 WordPress
66 Gawker
67 Drupal
68 Drupal
69 BlogSmith
70 WordPress
71 Drupal
72 Custom
73 WordPress
74 WordPress
75 N/A
76 WordPress
77 WordPress
78 WordPress
79 Blogger
80 WordPress
81 Drupal
82 Movable Type
83 TypePad
84 WordPress
85 WordPress
86 Custom
87 WordPress
88 WordPress
89 WordPress
90 WordPress
91 Drupal
92 WordPress
93 WordPress
94 WordPress
95 WordPress
96 WordPress
97 WordPress
98 WordPress
99 WordPress
100 WordPress

Blogging’s future

We’d like to send a big thank you to everyone that helped us out with this article. You are too many to mention, but we truly appreciate your help.

There’s no denying that blogging has changed in the last few years, especially with the arrival of social media like Facebook and Twitter. For many of us, what we used to blog about we now publish to social networks.

But there’s also no denying that blogging is not gone. It has, however, changed as has the tools used to publish blogs with. Some, like WordPress, started out as blogging platforms and has taken on more general content management functionality. Others have developed in the opposite direction. Even though we believe it will be increasingly hard to distinguish what is a blogging platform we are certainly interested in following the developments. Therefore, we already look forward to doing the same study next year again.

Which platform do you use and why? Let us know in the comments below.

Methodology: Since the Technorati Top 100 is updated every day, we froze our list on March 20, 2013, and then set out to investigate what blogging platform or CMS each site is using. For each site, we started by using third-party services like BuiltWith and Wappalyzer, to see if they would reveal anything about the site. If that did not give us any results, we proceeded with tools like host, whois, and dig. Only if that still didn’t tell us what we needed, did we get in touch with the site through contact details published. Out of the 100 sites we were unable to get confirmation for 6 sites.


Oliver Ransom

May 7th, 2013 at 9:23 am

I wonder how different a chart would look that took into account how many people actually read the blogs somehow. :)

That’s an interesting angle, Oliver :)

Tatineni Sri Chaitanya

May 7th, 2013 at 10:42 am

greatest break true is still using WordPress, you can see that pretty easily by visiting, they have their wp-admin behind HTTP Basic Auth.
They did recently move to a more hybrid approach whereby the front-end of the site is a javascript heavy webapp which interacts with the WordPress back-end via a JSON API.

tomwillmot Thanks very much, that gives WordPress another one then.

I am surprised to see is lower than :( Perhaps I don’t find tmz interesting. Buzzfeed has more funny and interesting stuff than Tmz, tho.

Tony –


May 9th, 2013 at 10:43 am

Great and insightful article! I think that a big follow up to this article it will one that shows statistics on plugins and ways that the top blog using WordPress are securing their WP installations. It will be a great contribution to the WP community as well.

Leandro Rodrigues

May 10th, 2013 at 7:17 am

Kaio Maia


I did a comparison between 2012 and 2013 in Diff to see if some of
new WordPress-blogs were listed on other plattforms last year. 
out that two where listed as “custom” last year: Mac Rumours and Ars
Technica. For what I can see browsing and Google cache
both where on WordPress last year aswell as this year..


May 14th, 2013 at 6:44 pm

Hello are you using a plugin for the summary and “Tweet This”? Would love to know what it is – very good!


May 26th, 2013 at 8:33 am

How many blogging platforms have blog posts show up in the top 10 results in search engines? I believe that Level One Network provides brings your post to the top rankings in search results.

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Great post

Are these results from any kind of poll?