Few tech companies can tap into the zeitgeist like Apple does. Another excellent example of this has been the hype build-up leading up to the iPad 2 launch. People just couldn’t stop talking about it.

Of course, with the first iPad being such a popular product, interest in its successor has been growing rapidly over the past few months, and speculation has been running rampant.

You know how we love proper data, so here is a graph showing the interest in iPad 2 leading up to the March 2 announcement (based on Google search stats).

Read more

The iPad has made a huge splash in a very short time, and this in spite of only being available in the United States. Now that its release in other countries is getting closer every day, where is anticipation the hottest? Which countries are the most interested in the iPad?

This is one area where Google can come to the rescue of Apple (something we haven’t seen much of lately). Google Insights for Search can show the “regional interest” for various terms. When a brand name is involved, like the iPad, it becomes very useful since it will be same all over the world and will reflect interest in that brand or product. We used this tool to research the overall global interest in the iPad, and also where in the United States it’s most popular.

Read more

Most blogs encourage sharing of their content on services like Twitter, Facebook, Digg, Reddit, and so on, usually via prominent buttons in connection with each post.

It’s a win-win situation for the bloggers and their readers. The bloggers make it easy for their readers to share content they like, and by sharing, readers drive more traffic to the blogs.

A ton of social sharing options are out there, but which ones are bloggers relying on the most?

Read more

We wanted to share an interesting observation regarding the two social networks that are dominating our collective mindshare these days: Facebook and Twitter.

Both get their fair share of attention from the media, but a very interesting pattern has emerged over the last year that we will reveal here below.

Read more

These days if you try to find news involving the word “cloud,” you’re more likely to get an article about cloud computing than you are finding a weather report. If the amount of news referencing “cloud” is anything to go by, the media has embraced this new terminology with open arms, starting in 2008.

Read more

We all know which sites are popular today, but at one point they were new up-and-comers with an uncertain future. What was the buzz around these websites when they were just getting started? What was being said? We’ve done the digging so you can do the reading.

We looked for early mentions of YouTube, Wikipedia, Facebook, Twitter, Flickr and Google in the press and blogosphere.

Read more

2009 looks set to be a break-through year for Twitter. This article will show that interest for Twitter is skyrocketing outside the US, and also where this is happening.

To be able to examine the worldwide buzz about Twitter (the general interest level per country, if you like) we have looked at Google search data for searches made so far in 2009. This gave us a fresh perspective on the current trends.

Read more

The Web has created its own set of words, but their popularity change over time. We have checked the trends for 45 different Web-related terms such as “social media”, “blogging”, “RSS”, “Web 2.0″ and their like. For your convenience, we have collected the results in a handy, alphabetically sorted table that you can see below.

We have focused on the popularity of general terminology, not products. For example, we included the term “microblogging”, but not “Twitter”.

Read more