Underneath its simple exterior, the Google search algorithm is a complex beast that calculates rankings and returns results at lightening speeds. It has progressed from humble beginnings to something very sophisticated indeed.
As businesses, we hold our breath with every update and celebrate the success of uplift or pick up the pieces from a penalty. These updates commonly have names, which have become infamous recently – Panda or Penguin anyone?
How well do you know Dewey or Jagger though? Here is an interactive timeline (with a humorous edge) that details the entire catalog of Google search updates since its origin in 1998. Enjoy!