Unhappy with downtime? Here is why you should still think twice before switching to another web host
Posted in Main on July 10th, 2009 by Pingdom
Data Center Knowledge has posted an interesting article about customer poaching in the web hosting industry, especially in combination with downtime incidents, sometimes referred to as “rescue marketing”.
What happens is that when a hosting provider suffers from downtime (which will understandably result in lots of frustrated customers), competing companies will swoop in and try to take advantage of this. In the past this was often accomplished with text ads in search engines, but these days Twitter is becoming an increasingly common way to target customers.
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