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Posts Tagged ‘deviantART’

Report: Social network demographics in 2012

people social mashup

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This article is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities.

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social networks

There’s no doubt that Facebook is the dominant player on the social networking scene, but just how dominating is it? We know that there are many other social networks, including the well-known LinkedIn, Twitter, and others. How do they compare with Facebook in terms of traffic, that’s the question.

Last year we published a study of social networks with more than 1 million visitors per day. Then we could spot 29 websites that made the list. This time, it’s down to 26. It seems like Facebook keeps growing and many other sites find it harder to keep users.

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Lots of people

Although Facebook is by far the largest social network out there, the social network sphere is large and has a ton of players. We were curious about which of them are the most active. To find these sites, we decided to focus on the number of daily visitors to each site.

The number of (unique) daily visitors is an interesting metric since it doesn’t rely on registered users (who may or may not be active) or monthly visitors, where some may visit the site as seldom as once per month. In short, you get a good idea of the day-to-day activity on a site.

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