Yesterday a Twitter post (a tweet) by Mashable’s Pete Cashmore became so popular that traffic from Twitter crashed a blog. This sounds very similar to a common social media phenomenon originally known as the Slashdot effect (and later also the Digg effect), where a post on a popular social media site pushes more traffic than the target site can handle.

An interesting thing here is the mechanics of Twitter, which is fundamentally different from Digg and Slashdot. It’s not a social news site, with a front page that all visitors go to. We won’t go into the details of how Twitter works, that’s better covered elsewhere, but it’s worth noting that it’s a very different beast. It will be interesting times if Twitter is about to join the ranks of Slashdot and Digg as a potential “site crasher”.

For lack of a better word we will call the phenomenon of sites crashing as a result of traffic from Twitter, “the Twitter Effect”. (Or perhaps “the Tweet effect” would be catchier…?)

But now on to the big question: How could a single tweet generate that much traffic?

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