Remember domain tasting? At its worst, millions of domain names were yanked up and dropped every day in this rather nasty scheme that abused the five-day “add grace period” for domain registrations. Things were bad, really bad. Back in 2006-2007, a full 94% of domain registrations were the result of domain tasting, only 6% were legitimate, permanent registrations.

Domain tasting was largely killed off by some policy changes from ICANN in 2008 (with a final death blow early in 2009), so we thought it was interesting to see this historical chart of .com domain names that actually showed visual evidence of the practice, and when it disappeared.

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We stumbled upon an interesting statistic the other day: According to DomainTools there are more than 380 million deleted gTLD domain names, i.e. domain names that at some point have been registered but no longer exist. More than 80% of those are .com domain names.

This number needs to be put into perspective to understand how unnaturally large it is. The total number of active gTLD domain names (.com, .net, .org, etc.) today is about 118 million. We find it hard to believe that on top of these, there would have at some time existed another 380 million legitimate domain names.

So how did that number become so large? The answer is quite simple: domain tasting.

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Every year, companies find that someone has registered domain names involving their trademarks, or variations of their domain names that are confusingly similar to the original. If a solution can’t be found by talking to the registrant of the offending domain name(s), a formal dispute usually follows.

WIPO, the World Intellectual Property Organization (an agency of the UN), has an arbitration and mediation center for domain disputes, and they continually publish the results of these disputes, as well as related facts and figures.

We have summarized some of the most interesting data in this article, and we have also tried to figure out the underlying reason for the increase in domain disputes. Well, at least we have a pretty good theory involving Google AdSense…

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