Last week Google finally unveiled their much-talked-about Chrome OS, and subsequently worked the tech community into a frenzy. The operating system certainly lived up to Google’s initial promises of being browser-centric – it is basically just the Chrome web browser atop a custom Linux kernel.

Chrome OS is a momentous step towards making the fuzzy concepts of cloud computing more of a distinct reality. What follows are a few reasons why I think it matters, and how it will change the computing landscape by bringing us closer to the cloud than ever before.

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Google Chrome has its “incognito” mode, IE 8 has its “InPrivate browsing” mode and Safari has its “private browsing” mode. It’s only a matter of time until Firefox adds one as well. These new privacy modes in the various web browsers will create serious problems for site owners that rely on revenue from affiliate programs and targeted advertising. It will also change the landscape for web statistics software and skew visitor statistics for websites.

Why? Statistics software (for example Google’s own Analytics), affiliate tracking, and targeted ads all rely on cookies to work. People have been able to disable cookies for a long time, but this is the first time that people will be able to enter a browser mode that prevents cookies from being stored with just a simple click.

In this article we focus on the site owners’ perspective and will cover three main areas where the browser privacy modes will hurt them.

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