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Posts Tagged ‘LiveJournal’

Report: Social network demographics in 2012

people social mashup

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This article is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities.

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social networks

There’s no doubt that Facebook is the dominant player on the social networking scene, but just how dominating is it? We know that there are many other social networks, including the well-known LinkedIn, Twitter, and others. How do they compare with Facebook in terms of traffic, that’s the question.

Last year we published a study of social networks with more than 1 million visitors per day. Then we could spot 29 websites that made the list. This time, it’s down to 26. It seems like Facebook keeps growing and many other sites find it harder to keep users.

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Social network popularity around the world in 2011

social networks

Online social networks are everywhere these days, a truly global phenomenon. But where are the different social networks having the most success in terms of popularity? That is what we’ll try to answer in this post.

We have included 11 social networks in this survey: Facebook, Twitter, LinkedIn, Google+, Orkut, Tumblr, FourSquare, MySpace, LiveJournal, Hi5 and Bebo.

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The social networks of yesteryear. How the mighty have fallen

crowd

The current big international social networks are Facebook, Twitter, LinkedIn and the newly formed Google+, and perhaps Tumblr, if you want to look at it as a social network. However, go back to around 2004-2005 and these were either not around yet, or just taking their early baby steps. Back then the big ones were Friendster, LiveJournal and MySpace.

And we’re talking in past tense, because oh how the mighty have fallen. Web users are a fickle bunch, and there is probably no market as trend sensitive as social networking.

How bad is it? As you’ll see, they’re all caught in a downward spiral, but they might have peaked later in life than you think.

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Lots of people

Although Facebook is by far the largest social network out there, the social network sphere is large and has a ton of players. We were curious about which of them are the most active. To find these sites, we decided to focus on the number of daily visitors to each site.

The number of (unique) daily visitors is an interesting metric since it doesn’t rely on registered users (who may or may not be active) or monthly visitors, where some may visit the site as seldom as once per month. In short, you get a good idea of the day-to-day activity on a site.

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Study: Ages of social network users

Social network ages

How old is the average Twitter or Facebook user? What about all the other social network sites out there, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there?

To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers.

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And the most engaging social network is…

Some sites are utterly addictive. You return to them often, and when you do, you tend to stay there for a good while, visiting different pages, viewing interesting content. In a word, the site is engaging.

But how do you measure it? How do you put a number on how engaging a site is?

That is exactly what we are going to do in this post, and we will be looking at social network sites, arguably the most engaging sites out there.

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Did you ever wonder how busy the servers of the world’s largest social networks are? It turns out it’s very hard work being popular, especially for the number one player.

According to data from Google, Facebook serves 260 billion page views per month. That’s more than six million page views per minute, or a staggering 37.4 trillion page views in a year. We can safely assume that Facebook’s web servers aren’t getting bored waiting around for work to do.

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Study: Males vs. females in social networks

Have you ever wondered how many of Twitter’s users are women? Or men? What about Facebook, MySpace, Digg, LinkedIn, and other sites in the social media sphere?

We have tracked down this information for a number of social network sites (19 of them). All the major ones have been included, like Facebook, MySpace and Twitter and also some of the most popular social news sites; Digg, Reddit and Slashdot.

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The most reliable (and unreliable) blogging services

Millions of people who blog don’t want to deal with hosting their blog themselves, so they use a blogging service instead. There are many things that factor into the choice of blogging service, but one of them should always be site reliability. After all, if people can’t access your blog, it won’t get read.

For this survey we have monitored the websites of nine blogging services for a period of four months to see how much downtime they have. The included services were Typepad, Blogger, Wordpress.com, Blogster, Blog.com, Vox, Squarespace, Windows Live Spaces and LiveJournal.

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