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Posts Tagged ‘macbook-air’

How Apple reinvented the laptop

Apple laptops

Apple is often referred to as a design leader. Since Steve Jobs came back and took over the company in 1997, the focus and inventiveness shown by Apple’s industrial design team has been remarkable.

Apple’s design prowess has greatly influenced the evolution of the common laptop over the past 10+ years. The company has gone from being a marginal player in that market to become one of the biggest, most popular laptop manufacturers in the world.

That success has of course bred imitation from other laptop makers, some subtle, some not so subtle. Would today’s laptops be as slick and beautiful without the influence from Apple? Most likely not.

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Marketing by downtime, the Apple way

Apple is famous for its well-designed hardware and software. Much of their success is due to innovative products combined with smart marketing. They have always had their own way of doing things. If you’re an Apple fan you have probably seen that famous yellow post-it note. We’re of course talking about the “maintenance” page that [...]

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