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Posts Tagged ‘money’

The irony of ad-sponsored apps

Money

Here’s a thought, or rather a theory, that we’d love to run by you.

It starts with a little piece of irony. Most advertisers want people to buy their product, i.e. pay for it. When an app (on any platform) is free and sponsored by ads, a large portion of its user base will be people who want something for free. If we’re allowed to generalize here, they don’t want to pay if they can avoid it.

Spotted the problem yet?

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Apple staff raking in the cash: $419,528 profit per head

money

Apple earned a massive profit of $419,528 per employee in the past 12 months. That beats Google, Microsoft, Intel and a bunch of other big tech companies by quite some margin.

One reason (of several) that profit per employee is such an interesting metric is because it gives you a number that doesn’t depend so much on the size of the company. In other words, it becomes easy to compare companies of different sizes.

We have calculated the yearly profit per employee for a selection of big tech companies that are publicly traded on NYSE and NASDAQ: Apple, Google, Microsoft, Intel, Cisco, eBay, Adobe, Yahoo, Oracle, IBM, Amazon, HP, Dell.

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AppleFive years ago, Apple was a successful company with the iPod and its Mac line of computers. But it had not yet launched the iPhone. It had not yet launched the iPad. Back then, Apple’s yearly profit was $2.4 billion. In 2010 that number had risen to $16.6 billion. And in the first quarter of 2011, Apple has already made a $6 billion profit, well on its way to eclipsing previous years. It’s become a cash machine.

Apple is riding a wave of continuous success, and the stock market simply loves it. The value of the company has skyrocketed.

That’s the part we will take a closer look at in this article. How well has Apple done compared with other big tech companies in the last five years, i.e. 2011 compared to 2006, the year before Apple launched the iPhone?

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The world’s billionaires, a statistical overview (charts)

MoneyForbes came out with their yearly “rich list” this week, also known as The World’s Billionaires 2011. As usual, it contains a wealth (pardon the pun) of data and we’ve pulled all the stats together for you and added some of our own.

Rather than just giving you a top list of the world’s billionaires (which you might as well read about over at Forbes.com), we went a step farther and created a statistical overview, with plenty of charts, factoids and lists for you to enjoy.

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Mobile phones

The trend is clear, a lot of companies want the mobile phone to become your new wallet and replace the credit card.

Google will add support for it with Android 2.3, also known as Gingerbread. Nokia will support it on its 2011 Symbian phones. Apple is rumored to be working on it as well.

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Apple and AndroidThe two mobile platforms with the most apps are Google’s Android with around 95,000 apps, and Apple’s iOS with around 250,000 apps.

Those are impressive numbers, but this article isn’t about the sheer number of apps available. Instead, we wanted to focus on a very interesting distinction between the two platforms: The radical difference in the ratio between free and paid apps.

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Paypal growing like crazy… because of external developers?

PaypalPaypal has been around since 1998 (eBay bought it in 2002), which is a small eternity in internet time. By now it’s easily the most established online payment solution, so it should be in a great position to benefit from our general tendency to increasingly buy and pay for things online.

And something drastic happened about a year ago. Just look at how traffic to Paypal.com has been growing.

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Money faucetWe stumbled upon an interesting statistic the other day: According to DomainTools there are more than 380 million deleted gTLD domain names, i.e. domain names that at some point have been registered but no longer exist. More than 80% of those are .com domain names.

This number needs to be put into perspective to understand how unnaturally large it is. The total number of active gTLD domain names (.com, .net, .org, etc.) today is about 118 million. We find it hard to believe that on top of these, there would have at some time existed another 380 million legitimate domain names.

So how did that number become so large? The answer is quite simple: domain tasting.

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Microsoft, Apple, GoogleThree tech companies seem to come up over and over again. They’ve become the trinity of tech, at least as far as most IT consumers are concerned. They are Microsoft, its long-time rival Apple, and Google.

Both Apple and Microsoft are veterans, having started their operations in the 1970s and gone public in the 1980s. In IT, that’s a very long time ago. Just think about it, these two companies were part of the birth of personal computing!

We thought it would be interesting to see how their fortunes (as in “business success”) have changed through the years, and how Google, a much later arrival, compares.

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How much big tech companies have in the bank

Have you ever wondered how much money Google, Microsoft, Apple, IBM, Yahoo, Amazon and other tech giants have in the bank? What kind of assets do they have, how much spending money do they have? The vague answer is, “a lot.” But if you want to find out exactly how much, read on.

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