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Posts Tagged ‘orkut’

Report: Social network demographics in 2012

people social mashup

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This article is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities.

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social networks

There’s no doubt that Facebook is the dominant player on the social networking scene, but just how dominating is it? We know that there are many other social networks, including the well-known LinkedIn, Twitter, and others. How do they compare with Facebook in terms of traffic, that’s the question.

Last year we published a study of social networks with more than 1 million visitors per day. Then we could spot 29 websites that made the list. This time, it’s down to 26. It seems like Facebook keeps growing and many other sites find it harder to keep users.

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The Social Drop-Off

myspace traffic

Once users start abandoning a social network, like migrating birds, they leave in droves. Unlike birds, however, they don’t come back.

Case in point, the MySpace traffic graph at the top. In just three years, the former social network giant has gone from having north of 20 million daily visitors to around 2 million. In other words, the MySpace website has lost more than 90% of its visitors in that time.

To further illustrate this phenomenon, here are the traffic changes for three other formerly popular social networks from yesteryear.

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Social network popularity around the world in 2011

social networks

Online social networks are everywhere these days, a truly global phenomenon. But where are the different social networks having the most success in terms of popularity? That is what we’ll try to answer in this post.

We have included 11 social networks in this survey: Facebook, Twitter, LinkedIn, Google+, Orkut, Tumblr, FourSquare, MySpace, LiveJournal, Hi5 and Bebo.

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Lots of people

Although Facebook is by far the largest social network out there, the social network sphere is large and has a ton of players. We were curious about which of them are the most active. To find these sites, we decided to focus on the number of daily visitors to each site.

The number of (unique) daily visitors is an interesting metric since it doesn’t rely on registered users (who may or may not be active) or monthly visitors, where some may visit the site as seldom as once per month. In short, you get a good idea of the day-to-day activity on a site.

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Nine extremely successful non-English social networking sites

We hear mostly about the social networking sites where English is the predominant language, like Facebook, MySpace and Twitter. But what about those sites where the vast majority of users don’t speak or use English? We don’t hear about those very much.

But that doesn’t mean they’re not out there. And many are doing extremely well. One of them is even big enough to rival Facebook in sheer user count.

The social networking sites we list below have reached an overwhelming popularity outside of the (native) English-speaking population, often being local hits in one or just a few countries and a specific language.

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Social networks are getting huge. So big, in fact, that many of them are competing in size with some of the largest countries in the world.

To give you (and us) a nice and visual overview of how today’s social networks stack up against countries in terms of sheer size, we have put together this chart.

Head on in to check it out!

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Social network popularity around the world

With the help of Google data, we have looked at 12 of the top social networks to answer a simple, but highly interesting question: Where are they the most popular? The social networks we included in this survey were MySpace, Facebook, Hi5, Friendster, LinkedIn, Orkut, Last.fm, LiveJournal, Xanga, Bebo, Imeem and Twitter. Popularity by country […]

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Social network downtime Jan-Apr 2008

This survey shows how much 16 of the largest and most popular social network sites have been unavailable during the first four months of 2008. How much has MySpace, Facebook, Friendster, Twitter, LiveJournal and many others been offline? Read on to find out. The monitoring for this survey was done using the Pingdom uptime monitoring […]

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Social network downtime in 2008

This is a list of 14 of the largest social networks in the world, and how much downtime they have had so far in 2008. Social network site downtime, Jan 1 – Feb 25, 2008 Social Network Home page (monitored) Downtime in 2008 (until Feb 25) Bebo www.bebo.com 12h 28m Windows Live Spaces spaces.live.com 7h […]

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