PageRank (PR) was Google’s original secret weapon, a scale that would rank websites based on incoming links and where those links came from. Although its relevance has arguably faded a bit over the years as Google has added more and more criteria to site rankings, it still goes hand in hand with SEO and every webmaster out there wants to have a high PR.

But do you need a high PR to have a successful site? Search rankings are one thing, but what about actual site popularity and traffic?

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