Some sites are utterly addictive. You return to them often, and when you do, you tend to stay there for a good while, visiting different pages, viewing interesting content. In a word, the site is engaging.

But how do you measure it? How do you put a number on how engaging a site is?

That is exactly what we are going to do in this post, and we will be looking at social network sites, arguably the most engaging sites out there.

Read more

Did you ever wonder how busy the servers of the world’s largest social networks are? It turns out it’s very hard work being popular, especially for the number one player.

According to data from Google, Facebook serves 260 billion page views per month. That’s more than six million page views per minute, or a staggering 37.4 trillion page views in a year. We can safely assume that Facebook’s web servers aren’t getting bored waiting around for work to do.

Read more