It’s interesting how quickly we humans start taking things for granted. In a fast-moving landscape like technology, especially IT, this becomes all the more obvious.

When you start thinking back to how things were just a few years ago, it’s amazing how different things were. So many of the gadgets, services and sites we all take for granted today simply weren’t around.

In that spirit, let’s take a few steps back in time and look what you DIDN’T have a few years ago. We’ll jump back five years at a time.

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And now for something short and sweet, or bittersweet if you worked at MySpace back in 2006-2007 when the social network was still going strong.

To say that Facebook stole MySpace’s thunder in those years is probably the understatement of the decade. By the end of 2008, the social media focus (and mindshare) had already shifted away from MySpace to Facebook in a massive fashion. A picture is worth a thousand words, or in this case, a chart.

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Online social networks are everywhere these days, a truly global phenomenon. But where are the different social networks having the most success in terms of popularity? That is what we’ll try to answer in this post.

We have included 11 social networks in this survey: Facebook, Twitter, LinkedIn, Google+, Orkut, Tumblr, FourSquare, MySpace, LiveJournal, Hi5 and Bebo.

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Let’s see now. Where to begin? It’s been reported elsewhere that traffic to Google+ has dropped off by as much as 60% when compared to the huge boost the social network got in the days after it went public on September 20 (reportedly a 1,200% traffic boost). The basic problem now is that some are flinging this number around as some kind of proof that Google+ is doomed to fail and can’t retain users. So, time to for a reality check.

First of all, that Google+ would receive a huge but temporary boost around that time was a given. Remember this worldwide Google+ promo that Google ran on all its search pages, including Google.com?

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At the recent F8 conference Facebook revealed that they now have 800 million active users. Europe, with Russia included, has a population of 727 million. We now have a social network that is so large that it could fill up a major world region with people and still have some to spare (this “spare” being twice the size of Canada’s entire population).

Another cool comparison is that Facebook now has as many users as the entire Internet did back in 2004, the year Facebook was founded.

For fun, here are some other size comparisons you can make.

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The current big international social networks are Facebook, Twitter, LinkedIn and the newly formed Google+, and perhaps Tumblr, if you want to look at it as a social network. However, go back to around 2004-2005 and these were either not around yet, or just taking their early baby steps. Back then the big ones were Friendster, LiveJournal and MySpace.

And we’re talking in past tense, because oh how the mighty have fallen. Web users are a fickle bunch, and there is probably no market as trend sensitive as social networking.

How bad is it? As you’ll see, they’re all caught in a downward spiral, but they might have peaked later in life than you think.

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It’s always interesting when Google decides to push something on their main property, the Google search page. Considering how ubiquitous Google is, this is such a power move.

What we mean is that no other company can cast its net this wide by just modifying its home page. We all use Google. It’s like your TV remote suddenly coming alive and telling you that yeah, you should check out that Google+ thing.

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Back in June, Google+ landed with splash in the social network swimming pool, spraying water right in Facebook’s eyes. Judging by the mostly positive buzz so far, it’s arguably one of Google’s most successful product launches ever.

We know there are plenty of early adopters and techies on Google+, mostly males (the term “sausage fest” has been thrown around). But where has Google+ captured the imagination of people the most? Where are people the most interested in this new social network?

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The growth of the microblogging platform Tumblr has been nothing short of amazing. The increase in users and overall attention the service is getting is reminiscent of when Twitter took off. There are now almost 28 million blogs on Tumblr. A year ago there were seven million.

As if that wasn’t impressive enough, Tumblr users will soon have cranked out a whopping 10 billion posts. That’s a huge milestone for Tumblr. At the current rate of more than 37 million posts per day, this should happen in about a week.

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Google’s new social network, Google+, is gaining users at a frenetic pace. Presumably people are signing up for it faster than any new social network in history.

There will be many who bemoan that there’s now yet another social network out there to keep track of. Weren’t there enough already? Don’t Facebook, Twitter, LinkedIn and all those other sites cover our social networking needs? “I don’t want another social network!”

But here’s the cool thing. The fact that Google+ has gotten some serious wind in its sails (unlike the dead-in-the-water duck that is Google Buzz) will bring something sorely needed to the social space: Competition.

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