At the recent F8 conference Facebook revealed that they now have 800 million active users. Europe, with Russia included, has a population of 727 million. We now have a social network that is so large that it could fill up a major world region with people and still have some to spare (this “spare” being twice the size of Canada’s entire population).

Another cool comparison is that Facebook now has as many users as the entire Internet did back in 2004, the year Facebook was founded.

For fun, here are some other size comparisons you can make.

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The current big international social networks are Facebook, Twitter, LinkedIn and the newly formed Google+, and perhaps Tumblr, if you want to look at it as a social network. However, go back to around 2004-2005 and these were either not around yet, or just taking their early baby steps. Back then the big ones were Friendster, LiveJournal and MySpace.

And we’re talking in past tense, because oh how the mighty have fallen. Web users are a fickle bunch, and there is probably no market as trend sensitive as social networking.

How bad is it? As you’ll see, they’re all caught in a downward spiral, but they might have peaked later in life than you think.

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It’s always interesting when Google decides to push something on their main property, the Google search page. Considering how ubiquitous Google is, this is such a power move.

What we mean is that no other company can cast its net this wide by just modifying its home page. We all use Google. It’s like your TV remote suddenly coming alive and telling you that yeah, you should check out that Google+ thing.

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Back in June, Google+ landed with splash in the social network swimming pool, spraying water right in Facebook’s eyes. Judging by the mostly positive buzz so far, it’s arguably one of Google’s most successful product launches ever.

We know there are plenty of early adopters and techies on Google+, mostly males (the term “sausage fest” has been thrown around). But where has Google+ captured the imagination of people the most? Where are people the most interested in this new social network?

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The growth of the microblogging platform Tumblr has been nothing short of amazing. The increase in users and overall attention the service is getting is reminiscent of when Twitter took off. There are now almost 28 million blogs on Tumblr. A year ago there were seven million.

As if that wasn’t impressive enough, Tumblr users will soon have cranked out a whopping 10 billion posts. That’s a huge milestone for Tumblr. At the current rate of more than 37 million posts per day, this should happen in about a week.

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Google’s new social network, Google+, is gaining users at a frenetic pace. Presumably people are signing up for it faster than any new social network in history.

There will be many who bemoan that there’s now yet another social network out there to keep track of. Weren’t there enough already? Don’t Facebook, Twitter, LinkedIn and all those other sites cover our social networking needs? “I don’t want another social network!”

But here’s the cool thing. The fact that Google+ has gotten some serious wind in its sails (unlike the dead-in-the-water duck that is Google Buzz) will bring something sorely needed to the social space: Competition.

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Microsoft is one of the largest and most profitable tech companies in the world, but sometimes we can’t help but feel a bit sorry for them.

Why? Because the online community won’t cut them any slack whatsoever. There is so little love shown that it’s scary. If there’s even the slightest chance that something can be blamed on Microsoft, it will.

Whatever the exact opposite of goodwill is, Microsoft has plenty of it.

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Protecting one’s brand is pretty much standard practice for large online properties like Facebook. As a result, the social network giant now owns hundreds of domain names, of which only a few are actually used. The rest have been taken over from others for “safekeeping.”

We find it rather amusing that Facebook itself now owns domain names such as:

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Wordpress.com, the popular blogging service from Automattic built on top the world-famous Wordpress software, is about to hit another major milestone: 20 million hosted blogs.

Now on to the insane part: Tumblr, which has to be considered a relative newcomer on the blogging scene, has now almost caught up with Wordpress.com. The difference between the two is currently just 1.5 million blogs, and that is shrinking fast.

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Twitter became what it is today largely thanks to a big and very enthusiastic community of third-party developers who built applications on top of the fast-growing service. There were other factors as well, but few would argue that strong support from its developer community hasn’t been key to Twitter’s success.

For developers, the Twitter API has been almost as hot a commodity as the Twitter service itself. So imagine our surprise when we noticed that worldwide interest in the Twitter API seems to have dropped off since mid-2010 (based on search statistics from Google).

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