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Main on December 12th, 2011 by Pingdom
Twitter is growing and evolving, and the service clearly wants plenty of new users to join its folds. However, try registering a new Twitter account, and come up with a username that isn’t already registered. You’ll soon find that there’s some serious username depletion going on.
Things wouldn’t be so bad if the person who had already taken your brilliantly though-out nickname was actually using that Twitter account. But take a look around and you’ll find lots of examples of users who clearly have just created a Twitter account, signed in once or twice, and then never used the service again. And since Twitter accounts never expire, that username is now gone for all time.
And it’s not a small problem. Twitter could have more than 100 million unused accounts. In January, Twitter reported that it had almost 200 million registered users, a number that has surely grown significantly since then. In September, Twitter reported that it had 100 million active users (users who sign in at least once a month). Quite a difference.
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Main on November 1st, 2011 by Pingdom
And now for something short and sweet, or bittersweet if you worked at MySpace back in 2006-2007 when the social network was still going strong.
To say that Facebook stole MySpace’s thunder in those years is probably the understatement of the decade. By the end of 2008, the social media focus (and mindshare) had already shifted away from MySpace to Facebook in a massive fashion. A picture is worth a thousand words, or in this case, a chart.
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Main on October 21st, 2011 by Pingdom

Online social networks are everywhere these days, a truly global phenomenon. But where are the different social networks having the most success in terms of popularity? That is what we’ll try to answer in this post.
We have included 11 social networks in this survey: Facebook, Twitter, LinkedIn, Google+, Orkut, Tumblr, FourSquare, MySpace, LiveJournal, Hi5 and Bebo.
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Main on October 5th, 2011 by Pingdom
At the recent F8 conference Facebook revealed that they now have 800 million active users. Europe, with Russia included, has a population of 727 million. We now have a social network that is so large that it could fill up a major world region with people and still have some to spare (this “spare” being twice the size of Canada’s entire population).
Another cool comparison is that Facebook now has as many users as the entire Internet did back in 2004, the year Facebook was founded.
For fun, here are some other size comparisons you can make.
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Main on September 26th, 2011 by Pingdom

The current big international social networks are Facebook, Twitter, LinkedIn and the newly formed Google+, and perhaps Tumblr, if you want to look at it as a social network. However, go back to around 2004-2005 and these were either not around yet, or just taking their early baby steps. Back then the big ones were Friendster, LiveJournal and MySpace.
And we’re talking in past tense, because oh how the mighty have fallen. Web users are a fickle bunch, and there is probably no market as trend sensitive as social networking.
How bad is it? As you’ll see, they’re all caught in a downward spiral, but they might have peaked later in life than you think.
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Main on September 21st, 2011 by Pingdom
It’s always interesting when Google decides to push something on their main property, the Google search page. Considering how ubiquitous Google is, this is such a power move.
What we mean is that no other company can cast its net this wide by just modifying its home page. We all use Google. It’s like your TV remote suddenly coming alive and telling you that yeah, you should check out that Google+ thing.
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Main on September 14th, 2011 by Pingdom
Back in June, Google+ landed with splash in the social network swimming pool, spraying water right in Facebook’s eyes. Judging by the mostly positive buzz so far, it’s arguably one of Google’s most successful product launches ever.
We know there are plenty of early adopters and techies on Google+, mostly males (the term “sausage fest” has been thrown around). But where has Google+ captured the imagination of people the most? Where are people the most interested in this new social network?
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Main on August 16th, 2011 by Pingdom
Google’s new social network, Google+, is gaining users at a frenetic pace. Presumably people are signing up for it faster than any new social network in history.
There will be many who bemoan that there’s now yet another social network out there to keep track of. Weren’t there enough already? Don’t Facebook, Twitter, LinkedIn and all those other sites cover our social networking needs? “I don’t want another social network!”
But here’s the cool thing. The fact that Google+ has gotten some serious wind in its sails (unlike the dead-in-the-water duck that is Google Buzz) will bring something sorely needed to the social space: Competition.
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Posted in
Main on May 26th, 2011 by Pingdom
Protecting one’s brand is pretty much standard practice for large online properties like Facebook. As a result, the social network giant now owns hundreds of domain names, of which only a few are actually used. The rest have been taken over from others for “safekeeping.”
We find it rather amusing that Facebook itself now owns domain names such as:
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Posted in
Main on April 13th, 2011 by Pingdom
Twitter became what it is today largely thanks to a big and very enthusiastic community of third-party developers who built applications on top of the fast-growing service. There were other factors as well, but few would argue that strong support from its developer community hasn’t been key to Twitter’s success.
For developers, the Twitter API has been almost as hot a commodity as the Twitter service itself. So imagine our surprise when we noticed that worldwide interest in the Twitter API seems to have dropped off since mid-2010 (based on search statistics from Google).
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