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Posts Tagged ‘tinyurl’

Is Goo.gl really the fastest URL shortener? (chart)

Goo.gl versus other URL shorteners

A few weeks ago, Google made its URL shortener, Goo.gl, open for everyone and gave it its own website, similar to Bit.ly’s. Previously, Goo.gl could only be used by Google’s own services.

When they announced this, Google made a pretty bold statement: “… we do want it to be the stablest, most secure, and fastest URL shortener on the web.”

That’s something that we should test, isn’t it?

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Is the Web heading toward redirect hell?

Loading...Google is doing it. Facebook is doing it. Yahoo is doing it. Microsoft is doing it. And soon Twitter will be doing it.

We’re talking about the apparent need of every web service out there to add intermediate steps to sample what we click on before they send us on to our real destination. This has been going on for a long time and is slowly starting to build into something of a redirect hell on the Web.

And it has a price.

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URL shortener speed and reliability shootout

With the rise of microblogging, URL shortening services have become extremely popular. And no wonder; just imagine sharing links on Twitter without one. Although some of these services have considerably more market share than others (we’re looking at you, Bit.ly and TinyURL), there are plenty of options out there.

One thing that has surprised us a bit here at Pingdom is that we haven’t seen any real numbers on how reliable and how fast these different URL shorteners are compared to each other. After all, adding a layer on top of the target URL (the direct link) means slower access and also adds a single point of failure, so these things should matter. So, we decided to test them.

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Things a hacked URL shortening service could do to you

URL shortening services have been around for a long time (TinyURL started back in 2002) but it wasn’t until Twitter started gaining momentum that they became widely popular. Now we have a TON of them, including the original TinyURL, Bit.ly, Is.gd, and many, many more.

We have all placed an enormous amount of trust in these services by using them to such a large extent. They offer a legitimate, highly useful service, but we should at least be aware of the flip side of the coin.

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