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Ramblings from the Pingdom team about the Internet and web tech

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Posts Tagged ‘users’

The invasion continues – Facebook adoption in top 10 countries

Facebook currently has more than 800 million active users. With a world population having just passed the 7 billion barrier, that would mean that around 11% of people on Earth are on Facebook.

That’s of course not necessarily true, as there are organizations and businesses that have Facebook accounts, and some individuals may have more than one, but it’s a staggering number nonetheless.

But in which countries does the population take more to Facebook than in others? Some say that Philippines is number one with 93.9% of the Pinoy population on Facebook. Read on for our very own top 10 list.

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Visualizing Internet penetration per country 1991-2010 (animation)

With an estimated 2 billion Internet users as of March 2011, about a third of the world’s population is online. That still leaves almost 5 billion people around the world that are not connected, a huge potential for the coming years.

But things are developing fast. For most of us, an Internet connection at home and at work is something we’ve had for perhaps 15 years by now.

To better understand how fast it has developed, we used data from the World Bank to visualize Internet adoption over the past 20 years. Read on to find out what it looks like.

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Facebook now as big as the entire Internet was in 2004

FacebookAt the recent F8 conference Facebook revealed that they now have 800 million active users. Europe, with Russia included, has a population of 727 million. We now have a social network that is so large that it could fill up a major world region with people and still have some to spare (this “spare” being twice the size of Canada’s entire population).

Another cool comparison is that Facebook now has as many users as the entire Internet did back in 2004, the year Facebook was founded.

For fun, here are some other size comparisons you can make.

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The social networks of yesteryear. How the mighty have fallen

crowd

The current big international social networks are Facebook, Twitter, LinkedIn and the newly formed Google+, and perhaps Tumblr, if you want to look at it as a social network. However, go back to around 2004-2005 and these were either not around yet, or just taking their early baby steps. Back then the big ones were Friendster, LiveJournal and MySpace.

And we’re talking in past tense, because oh how the mighty have fallen. Web users are a fickle bunch, and there is probably no market as trend sensitive as social networking.

How bad is it? As you’ll see, they’re all caught in a downward spiral, but they might have peaked later in life than you think.

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Facebook’s ginormous size put into context (chart)

FacebookWe’ve mentioned the tremendous growth of Facebook at numerous occasions on this blog, and it’s fascinating how fast the social network has risen from being an upstart fighting with MySpace to basically leaving the entire social media landscape behind in the dust.

Since Facebook is now so ginormous (that’s the scientific term for it, right?) we wanted to give you a frame of reference for how big the service has become. And as we so often do, we’ve done it with a chart. :)

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The top countries on Facebook (chart)

FacebookFacebook recently passed an incredible milestone, 500 million active users. And it keeps growing.

Although Facebook initially focused on the United States, it soon turned its eyes towards the horizon and the rest of the world. And it’s a tactic that’s been working extremely well. Facebook’s current user base is more than 1.6 times the size of the entire US population. If Facebook were a country, it’d be second only to China and India.

And speaking of countries… Now that it’s gone global, which countries have the most users on Facebook?

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The worldThe world is a big place, but so is the Internet. We know which countries are the largest in the real world, but what about on the Internet?

This article examines which countries are the largest in terms of Internet users, and will also look into their growth potential. That last point is very interesting to look at, because it’s an indication of how the power balance on the Internet might shift in the future.

But before we head on to the charts, let’s start with a few interesting findings.

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Why Facebook doesn’t have to worry about Twitter quite yet

Facebook claims to have Twitterin the rear-view mirror,” but of course the company is keeping a close eye on what’s happening with Twitter. The recent inclusion of Twitter-style tagging with the @-symbol in Facebook certainly seems more than a little inspired by Twitter.

There is one thing we find a wee bit strange, though. Although we love Twitter and the service is clearly growing like crazy, the way people are talking about Twitter and Facebook often makes it sound like Twitter may overtake Facebook any day now. Those people need to realize how big Facebook really is.

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