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Posts Tagged ‘versions’


Underneath its simple exterior, the Google search algorithm is a complex beast that calculates rankings and returns results at lightening speeds. It has progressed from humble beginnings to something very sophisticated indeed.

As businesses, we hold our breath with every update and celebrate the success of uplift or pick up the pieces from a penalty. These updates commonly have names, which have become infamous recently – Panda or Penguin anyone?

How well do you know Dewey or Jagger though? Here is an interactive timeline (with a humorous edge) that details the entire catalog of Google search updates since its origin in 1998. Enjoy!

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How Google could fix its Android fragmentation woes

AndroidThere’s no doubt that Google is kicking butt and taking names with its Android smartphones. A recent report by the market research firm NPD shows that Android phones outsold Apple’s iPhone for the first time in the first quarter of this year. That effectively makes Android the second-best selling mobile platform in the U.S. — right behind RIM’s Blackberry devices, which have been entrenched in the smartphone market for years.

Android’s increased popularity, and eventual domination of the U.S. smartphone market, is inevitable. As I’ve written previously, its success will be driven by its sheer ubiquity. Android phones are already available on all major cellular carriers in the U.S., and they all carry a variety of devices that range from entry-level to high-end.

But that same ubiquity is also Google’s greatest issue with Android right now. There are simply too many versions of the operating system out there and that’s become a major headache both for developers and users. What follows are a few suggestions on how Google could help fix its platform fragmentation problem before it becomes an even bigger issue.

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