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Posts Tagged ‘whatsapp’

Could WhatsApp soon be as big as SMS?

sms old phoneThe eventual death of the text message, or SMS has been discussed for years now. And is it any wonder, with smartphone sales booming and mobile data skyrocketing?

The demise of SMS would indeed be bad news for the phone companies since revenues for text messages were $128 billion in 2011. Instant Messages (IM), on the other hand, are free and just keep increasing in popularity.

In 2011 we concluded that the volume of SMS was still growing around the world, but the rate of increase was slowing down. Now we are back with new numbers, showing that relatively soon, WhatsApp (one of the more popular IM-services) alone could be as big as SMS.

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The Next Web published an article in August entitled “How text messaging as we know it will die in 3-5 years.” In the article Niall Harbison argues that the advent of smartphones and apps such as WhatsApp results in users transitioning away from SMS to these alternative messaging options. So let’s try to see what we can find out.

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