Using synthetic monitoring to track your website’s performance is an effective way to ensure your site is up and running at optimal capacity. However, synthetic monitoring is much more than simply monitoring your site’s uptime and page speed.
By adding RUM to your WordPress site using our brand new plugin, you will get answers to questions like what browsers your visitors use, how many of them are using tablets or other devices, where are they located, and many more. With this information you can then take steps to improve the performance of your site.
As anyone with some experience running web applications will tell you, page speed is one of the most critical aspects to monitor. Page speed has a major impact on the user’s behavior. Will they stay on the site and complete the purchase, order, or transaction? Will they recommend the service to others? Bad page speed […]
Synthetic monitoring and real user monitoring (RUM) are two extremely different approaches that can be used to measure how your site is performing. While synthetic monitoring relies on automatic simulated tests, RUM records the behavior of actual visitors on your site.
Poor digital experience can kill your business. 57% of shoppers have left a slow e-commerce site and then bought from a similar retailer; 23% of shoppers subsequently never returned to the site, according to Yottaa. So even if you provide a positive customer experience nine out of 10 times, the one time you don’t could […]
Seasonality in E-Commerce Comes in Many Forms Many e-commerce sites deal with seasonality. Trends such as meteorological seasons, or annual events like Christmas, Cyber Monday, Thanksgiving, and more, increase the demand substantially, creating massive sales opportunities at specific peak moments throughout the year. A fair percentage (up to about 30%) of annual revenue can come […]
Being notified by a customer, friend, or someone outside your office that a website is down is, quite frankly, embarrassing. All websites run into trouble from time to time. Murphy’s Law will make sure of that. There are simply too many things that can break a website, from server hardware issues, software issues, coding errors, […]
In the ultra-competitive online world, every millisecond counts. If a page takes too long to load, impatient visitors will go elsewhere. To help retain audience and boost sales, website owners invest heavily in tools and tweaks to squeeze every bit of performance out of their WordPress-based websites. Here’s our selection of five tools typically used […]
Website status checks should be a routine part of any IT maintenance schedule. Corporate websites are often hosted externally, but this doesn’t mean they should be excluded from the checklist of applications and servers needing to be monitored. But what’s website status, and how do you check it properly? Website Status – What You Need […]
The time it takes a page to load has become one of the defining factors for website success. Web users are notoriously impatient, abandoning any site they feel is taking too long to load. Reducing page load time should be a strategic priority for all website owners, given that it impacts many other metrics such as pages per session, bounce rate, and conversion rate.