Tracking your website’s exit and bounce rates will give you insight into how your audience engages with your website, and the user experience they receive. This information will enable you to make data-driven decisions on performance-related improvements, ensuring your website functions at its optimal capacity. In this article, we explain exactly what exit rates and […]
Installing an SSL certificate on your website can have a wide array of benefits. These include enhanced security, improved SEO, and importantly, faster webpage load speed. In this article, we discuss what exactly SSL is, and why you should apply SSL to your website. We then consider how SSL can improve your site’s load times […]
By Leigh Brown March is jam-packed with #SPORTS. If you’re an avid college basketball fan, you never leave your screen for fear of missing the game-winning slam dunk. That’s why marketers pull out all the stops for game-related promos. They work hard to come up with the quippy line, the discount, creative assets, and a […]
Using synthetic monitoring to track your website’s performance is an effective way to ensure your site is up and running at optimal capacity. However, synthetic monitoring is much more than simply monitoring your site’s uptime and page speed.
By adding RUM to your WordPress site using our brand new plugin, you will get answers to questions like what browsers your visitors use, how many of them are using tablets or other devices, where are they located, and many more. With this information you can then take steps to improve the performance of your site.
As anyone with some experience running web applications will tell you, page speed is one of the most critical aspects to monitor. Page speed has a major impact on the user’s behavior. Will they stay on the site and complete the purchase, order, or transaction? Will they recommend the service to others? Bad page speed […]
Synthetic monitoring and real user monitoring (RUM) are two extremely different approaches that can be used to measure how your site is performing. While synthetic monitoring relies on automatic simulated tests, RUM records the behavior of actual visitors on your site.
Let’s look back at the highs and lows from 2010 to 2019. From the viral Double Rainbow video to the Browser Wars and notorious outages, we’ve put together a brief review of internet news from the last decade. EXPLORE THE REVIEW What are some of your notable internet moments of the past decade? Leave a […]
Poor digital experience can kill your business. 57% of shoppers have left a slow e-commerce site and then bought from a similar retailer; 23% of shoppers subsequently never returned to the site, according to Yottaa. So even if you provide a positive customer experience nine out of 10 times, the one time you don’t could […]
Seasonality in E-Commerce Comes in Many Forms Many e-commerce sites deal with seasonality. Trends such as meteorological seasons, or annual events like Christmas, Cyber Monday, Thanksgiving, and more, increase the demand substantially, creating massive sales opportunities at specific peak moments throughout the year. A fair percentage (up to about 30%) of annual revenue can come […]