The launch years of today’s most popular websites

How long have today’s most popular websites been around? This is a survey of when today’s top 50 websites began their lives.

What we here at Pingdom wanted to discover when we made this survey was not just how old the most popular sites are, but to see if we could discover any interesting trends based on that, and we think we did.

For the extra curious we’ve also included a table with the individual launch years for all of the top websites at the bottom of the article.

A note about site inclusion/exclusion: We based this chart on the Alexa top 50 sites in the US. We should note here that we filtered out a few sites from the top 50 because we considered them sites that people don’t normally visit. Some ad networks (like always end up in artificially high positions due to the way Alexa measures, for example. We tried to focus on websites that people actually use. After the filtering, we ended up with 42 sites (the list is available at the bottom of this article).

A few observations

Although the above chart pretty much speaks for itself, especially with the red trend curve, here are a few observations based on the data we collected.

  • 43% of today’s top sites were started in 1996 or earlier.
  • The three “biggest” launch years, from largest to smallest: 1996, 1995, 2005.
  • The sites launched in 1995, 1996 and 2005 together account for almost 48% of the top sites.
  • Fun fact: The oldest site in the current top 50 is, which launched on the Web in 1992. The youngest is, launched this year.

Calculations were based on the filtered number of sites, i.e. 42. (See explanation under the chart for how we came to that number.)

Some thoughts and things to consider

The Web is still young (a teenager in human years), so it’s difficult to draw any long-ranging conclusions from the gathered data, but we can at least make some reasonable assumptions (and pose a few questions) based on it.

  • The peak at 1995-1996 is when the Web really started to take off, so understandably a lot of big properties launched websites back then (including traditional media like the New York Times and CNN).
  • The slump around 2000-2001 is also understandable. That’s when the dot-com bubble burst.
  • Question: Was the time around 2005 an unusually creative and productive (and successful) era on the Web, or is it a matter of the cyclic rise and fall in popularity of websites? Will we in two years’ time see a peak around 2007 instead of 2005 if we perform the same survey, i.e. do most websites “peak” after around four years?

What do you think? Please share your thoughts and insights with us in the comments.

Included top 50 sites

For the curious, here is a list if the 42 sites that make up the chart, sorted by launch year:

Site Launch year Alexa Rank 1992 22 1994 2 1994 19 1995 7 1995 10 1995 14 1995 15 1995 17 1995 23 1995 28 1996 9 1996 25 1996 26 1996 29 1996 33 1996 34 1996 38 1996 40 1997 48 1998 1 1998 32 1999 11 1999 43 2001 8 2002 36 2003 5 2003 21 2003 27 2004 3 2004 18 2004 41 2005 4 2005 6 2005 20 2005 42 2005 49 2006 13 2006 47 2007 30 2007 39 2007 46 2009 16

Further reading: If you like Web history, here are a few additional posts you might enjoy:



  1. Bing can’t count as 2009, LOL. 😀 It’s a rebrand of Live Search, which itself is a rebrand of MSN Search. It’s top 50 ranking is artificial when one consider that searches from redirect to Bing. I can have a top 50 website the same year its launch as well if I can just get a search engine in the top 50 to redirect all searches to it. 😀

  2. Very interesting survey! I work in the German online sector and we see the same trend here. A big proportion of very successfull websites launched in the 90s, among these international brands such as amazon, google, ebay, yahoo etc as well as some national ones (immobilienscout (real estate), mobile (cars) etc.). Many of them were pushed into the market with very high marketing spendings which were financed by bullish capital markets. They either used low market barriers with low distribution costs, which made spreading information nearly costless (news, entertainment etc.) or they built virtual market places and therefore replaced som unefficient parts of the old economy value chain (categories, market places). All these business models have in common, that they are base on some kind of a centralized web services, an aggregator of information which is open to everybody.

    But then we see a couple of websites that arised in the early/mid 2000s. Most of them belong to social networks/communities. They are based on a more decentralized approach, letting users share information within a closed or focussed environment. These plattforms are more or less enablers for communication, they do not aggregate information on central point. Surely, one major reason for the rise of these plattforms are improved technologies such as higher bandwith and dynamic page building. So maybe the second peak is due to technological improvement.

    What will come next? I think that cloud computing will evolve some great web based applications that are even more complex than todays ones (consider Microsoft Web Office) and place greater demands on computing power.

    But after all, establishing an online brand is not as easy as it seems. I think, we will not see such a peak as in the 90s anymore.

  3. Great post, I don’t find it too surprising that a lot of the most
    popular websites were created back in the early days of the web by,
    either early adopters (with the case if imdb) and companies with
    deep pockets (like cnn).

    To reply to Sebastian’s comment, I have to agree that creating a lasting online brand is extremely difficult. I would look at the emergence of all the linked data sites and social networks as somewhat of a beginning of another era in the web. I think that we may see a peak as we did in the 90s later on, especially since the technology keeps evolving. I guess only time will tell.

  4. Wow! so facebook is now number 3. Geeezz. It’s the fastest growing website ever for me. But based on the stats, is the fastest. Maybe because it’s before and the users are now being redirected to Bing. 😀

  5. Very interesting. I am somewhat of a ranking freaking. Checking the Alexa ranking of my website is one of my favorite activities to do. The list contain some of my favorite websites and certainly is in other people’s lists. I appreciated this post. During the 90s, there were fierce competition to showcase creativity and business ideas. Since that date, web surfers has been more selective so therefore I think that is the reason for less newly sites created cracking the top 50 list.

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